Head-to-head · October 2026
MonsterInsights vs utm.codes
MonsterInsights comes out ahead, winning 5 of 6 head-to-head checks against utm.codes.
MonsterInsights
With over 3 million active installs, MonsterInsights is the most popular Google Analytics plugin for…
utm.codes
It’s time to ditch the spreadsheets for a better way to create and manage your campaign marketing links.
| Metric | MonsterInsights | utm.codes |
|---|---|---|
| Active installs | 2M+ | 400+ |
| Downloads (30 days) | 739.3K | 251 |
| Download trend | -87.7% | -18.8% |
| Rating | 4.5/5 | 5/5 |
| Reviews | 3,156 | 2 |
| Health score | 93/100 | 73/100 |
| Last updated | 1 month ago | 2 months ago |
| Tested up to | WP 7.1.3 | WP 7.1.3 |
| Support resolved | 100% | — |
| Requires PHP | 7.2+ | 7.4.0+ |
| First released | Sep 2007 | Feb 2018 |
Daily downloads, last 90 days
MonsterInsightsutm.codes
Choose MonsterInsights if…
You care most about active installs, downloads (30 days) and reviews.
- One of the most-used plugins on the web — 2M+ active sites
- Loved by users — 4.5/5 from 3,156 reviews
- Tested with the latest WordPress (7.1)
- Responsive support — 100% of recent threads resolved
Choose utm.codes if…
You care most about download trend.
- Tested with the latest WordPress (7.1)
- Small user base (400+ active installs)
- Very few reviews so far
Both compete in: analytics google analytics
FAQ
MonsterInsights vs utm.codes: quick answers
Straight answers, pulled from live WordPress.org data.
Live data from WordPress.org · checked Oct 19, 2026
Which is better, MonsterInsights or utm.codes?
MonsterInsights comes out ahead, winning 5 of 6 head-to-head checks against utm.codes. Choose MonsterInsights if you care most about active installs, downloads (30 days) and reviews. Choose utm.codes if you care most about download trend.
Is MonsterInsights more popular than utm.codes?
MonsterInsights is the more popular of the two with 2M+ active installs, compared with 400+ for utm.codes.
Can I use MonsterInsights and utm.codes together?
Both plugins cover analytics and google analytics, so most sites only need one. Running two plugins that do the same job can cause conflicts and slow your site down — pick the one that fits best and remove the other.
Are MonsterInsights and utm.codes free?
Yes. Both are free to download from the official WordPress.org plugin directory. Either may also offer paid upgrades from its developer.
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