Head-to-head · October 2026
MonsterInsights vs ROI Master
MonsterInsights comes out ahead, winning 6 of 7 head-to-head checks against ROI Master.
MonsterInsights
With over 3 million active installs, MonsterInsights is the most popular Google Analytics plugin for…
ROI Master
ROI Master helps marketers, business owners, and digital agencies to calculate the Return on Investment (ROI)…
| Metric | MonsterInsights | ROI Master |
|---|---|---|
| Active installs | 2M+ | <10 |
| Downloads (30 days) | 2.5M | 39 |
| Download trend | -41.9% | +56% |
| Rating | 4.5/5 | — |
| Reviews | 3,155 | 0 |
| Health score | 97/100 | 24/100 |
| Last updated | 4 weeks ago | 2 years ago |
| Tested up to | WP 7.1.3 | WP 6.7.10 |
| Support resolved | 100% | — |
| Requires PHP | 7.2+ | 7.2+ |
| First released | Sep 2007 | Feb 2025 |
Daily downloads, last 90 days
MonsterInsightsROI Master
Choose MonsterInsights if…
You care most about active installs, downloads (30 days) and reviews.
- One of the most-used plugins on the web — 2M+ active sites
- Loved by users — 4.5/5 from 3,155 reviews
- Actively developed — last update 4 weeks ago
- Tested with the latest WordPress (7.1)
- Responsive support — 100% of recent threads resolved
Choose ROI Master if…
You care most about download trend.
- Small user base (<10 active installs)
- Very few reviews so far
- No update in over a year
- Only tested up to WordPress 6.7 (latest is 7.1)
Both compete in: analytics
FAQ
MonsterInsights vs ROI Master: quick answers
Straight answers, pulled from live WordPress.org data.
Live data from WordPress.org · checked Oct 13, 2026
Which is better, MonsterInsights or ROI Master?
MonsterInsights comes out ahead, winning 6 of 7 head-to-head checks against ROI Master. Choose MonsterInsights if you care most about active installs, downloads (30 days) and reviews. Choose ROI Master if you care most about download trend.
Is MonsterInsights more popular than ROI Master?
MonsterInsights is the more popular of the two with 2M+ active installs, compared with <10 for ROI Master.
Can I use MonsterInsights and ROI Master together?
Both plugins cover analytics, so most sites only need one. Running two plugins that do the same job can cause conflicts and slow your site down — pick the one that fits best and remove the other.
Are MonsterInsights and ROI Master free?
Yes. Both are free to download from the official WordPress.org plugin directory. Either may also offer paid upgrades from its developer.
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