Head-to-head · September 2026
MonsterInsights vs Site Kit by Google
MonsterInsights comes out ahead, winning 5 of 8 head-to-head checks against Site Kit by Google.
MonsterInsights
With over 3 million active installs, MonsterInsights is the most popular Google Analytics plugin for…
Site Kit by Google
Site Kit is the official WordPress plugin from Google for insights about how people find and use your site…
| Metric | MonsterInsights | Site Kit by Google |
|---|---|---|
| Active installs | 2M+ | 5M+ |
| Downloads (30 days) | 4.4M | 6.2M |
| Download trend | +5.6% | -22.6% |
| Rating | 4.5/5 | 4.2/5 |
| Reviews | 3,151 | 1,009 |
| Health score | 96/100 | 92/100 |
| Last updated | 1 week ago | 5 days ago |
| Tested up to | WP 7.1.2 | WP 7.1.2 |
| Support resolved | 93% | 80% |
| Requires PHP | 7.2+ | 7.4+ |
| First released | Sep 2007 | Oct 2019 |
Daily downloads, last 90 days
MonsterInsightsSite Kit by Google
Choose MonsterInsights if…
You care most about download trend, rating and reviews.
- One of the most-used plugins on the web — 2M+ active sites
- Loved by users — 4.5/5 from 3,151 reviews
- Actively developed — last update 1 week ago
- Tested with the latest WordPress (7.1)
- Responsive support — 93% of recent threads resolved
Choose Site Kit by Google if…
You care most about active installs, downloads (30 days) and last updated.
- One of the most-used plugins on the web — 5M+ active sites
- Actively developed — last update 5 days ago
- Tested with the latest WordPress (7.1)
- Responsive support — 80% of recent threads resolved
Both compete in: analytics
FAQ
MonsterInsights vs Site Kit by Google: quick answers
Straight answers, pulled from live WordPress.org data.
Live data from WordPress.org · checked Sep 26, 2026
Which is better, MonsterInsights or Site Kit by Google?
MonsterInsights comes out ahead, winning 5 of 8 head-to-head checks against Site Kit by Google. Choose MonsterInsights if you care most about download trend, rating and reviews. Choose Site Kit by Google if you care most about active installs, downloads (30 days) and last updated.
Is MonsterInsights more popular than Site Kit by Google?
Site Kit by Google is the more popular of the two with 5M+ active installs, compared with 2M+ for MonsterInsights.
Can I use MonsterInsights and Site Kit by Google together?
Both plugins cover analytics, so most sites only need one. Running two plugins that do the same job can cause conflicts and slow your site down — pick the one that fits best and remove the other.
Are MonsterInsights and Site Kit by Google free?
Yes. Both are free to download from the official WordPress.org plugin directory. Either may also offer paid upgrades from its developer.
Powered by PageForge
Want thousands of pages that rank like these? Build them in an afternoon.
This directory runs on the same engine as PageForge. Turn any spreadsheet, CSV or API into thousands of fast, SEO-ready WordPress pages — with schema, internal links and AI-written copy baked in.
- CSV, Google Sheets & API data sources
- AI content, schema & internal links per page
- Works with Elementor, Gutenberg, Yoast & Rank Math
- Free on WordPress.org — no credit card
