Head-to-head · October 2026
Google News Keyword Meta… vs Site Kit by Google
Site Kit by Google comes out ahead, winning 7 of 7 head-to-head checks against Google News Keyword Meta Tag.
Google News Keyword Meta Tag
This plugin let you add via Customs Fields box Google-specific metatag to help determine how to best classify…
Site Kit by Google
Site Kit is the official WordPress plugin from Google for insights about how people find and use your site…
| Metric | Google News Keyword Meta… | Site Kit by Google |
|---|---|---|
| Active installs | 20+ | 5M+ |
| Downloads (30 days) | 85 | 6.2M |
| Download trend | -12.4% | +7.7% |
| Rating | 5/5 | 4.2/5 |
| Reviews | 1 | 1,012 |
| Health score | 31/100 | 92/100 |
| Last updated | 12 years ago | 1 week ago |
| Tested up to | WP 4.0.38 | WP 7.1.3 |
| Support resolved | — | 78% |
| Requires PHP | Any | 7.4+ |
| First released | Sep 2012 | Oct 2019 |
Daily downloads, last 90 days
Google News Keyword Met…Site Kit by Google
Choose Google News Keyword Meta… if…
You prefer its feature set and workflow — it holds its own on the fundamentals.
- Small user base (20+ active installs)
- Very few reviews so far
- No update in 11 years
- Only tested up to WordPress 4.0 (latest is 7.1)
Choose Site Kit by Google if…
You care most about active installs, downloads (30 days) and download trend.
- One of the most-used plugins on the web — 5M+ active sites
- Actively developed — last update 1 week ago
- Tested with the latest WordPress (7.1)
- Responsive support — 78% of recent threads resolved
Both compete in: google
FAQ
Google News Keyword Meta… vs Site Kit by Google: quick answers
Straight answers, pulled from live WordPress.org data.
Live data from WordPress.org · checked Oct 14, 2026
Which is better, Google News Keyword Meta Tag or Site Kit by Google?
Site Kit by Google comes out ahead, winning 7 of 7 head-to-head checks against Google News Keyword Meta Tag. Choose Site Kit by Google if you care most about active installs, downloads (30 days) and download trend.
Is Google News Keyword Meta Tag more popular than Site Kit by Google?
Site Kit by Google is the more popular of the two with 5M+ active installs, compared with 20+ for Google News Keyword Meta Tag.
Can I use Google News Keyword Meta Tag and Site Kit by Google together?
Both plugins cover google, so most sites only need one. Running two plugins that do the same job can cause conflicts and slow your site down — pick the one that fits best and remove the other.
Are Google News Keyword Meta Tag and Site Kit by Google free?
Yes. Both are free to download from the official WordPress.org plugin directory. Either may also offer paid upgrades from its developer.
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