Head-to-head · October 2026
GA Google Analytics vs utm.codes
GA Google Analytics comes out ahead, winning 4 of 6 head-to-head checks against utm.codes.
GA Google Analytics
✨ Connects Google Analytics to WordPress ✨ Easily add Google Analytics 4 to your web pages
utm.codes
It’s time to ditch the spreadsheets for a better way to create and manage your campaign marketing links.
| Metric | GA Google Analytics | utm.codes |
|---|---|---|
| Active installs | 400K+ | 400+ |
| Downloads (30 days) | 41K | 252 |
| Download trend | -40% | -19.7% |
| Rating | 4.9/5 | 5/5 |
| Reviews | 158 | 2 |
| Health score | 89/100 | 73/100 |
| Last updated | 2 months ago | 2 months ago |
| Tested up to | WP 7.1.3 | WP 7.1.3 |
| Support resolved | — | — |
| Requires PHP | 5.6.20+ | 7.4.0+ |
| First released | Nov 2012 | Feb 2018 |
Daily downloads, last 90 days
GA Google Analyticsutm.codes
Choose GA Google Analytics if…
You care most about active installs, downloads (30 days) and reviews.
- Proven at scale on 400K+ active sites
- Loved by users — 4.9/5 from 158 reviews
- Tested with the latest WordPress (7.1)
Choose utm.codes if…
You care most about download trend and last updated.
- Tested with the latest WordPress (7.1)
- Small user base (400+ active installs)
- Very few reviews so far
Both compete in: analytics google analytics
FAQ
GA Google Analytics vs utm.codes: quick answers
Straight answers, pulled from live WordPress.org data.
Live data from WordPress.org · checked Oct 18, 2026
Which is better, GA Google Analytics or utm.codes?
GA Google Analytics comes out ahead, winning 4 of 6 head-to-head checks against utm.codes. Choose GA Google Analytics if you care most about active installs, downloads (30 days) and reviews. Choose utm.codes if you care most about download trend and last updated.
Is GA Google Analytics more popular than utm.codes?
GA Google Analytics is the more popular of the two with 400K+ active installs, compared with 400+ for utm.codes.
Can I use GA Google Analytics and utm.codes together?
Both plugins cover analytics and google analytics, so most sites only need one. Running two plugins that do the same job can cause conflicts and slow your site down — pick the one that fits best and remove the other.
Are GA Google Analytics and utm.codes free?
Yes. Both are free to download from the official WordPress.org plugin directory. Either may also offer paid upgrades from its developer.
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