Head-to-head · October 2026
Custom Link Shortener vs URL Shortify
URL Shortify comes out ahead, winning 6 of 6 head-to-head checks against Custom Link Shortener.
Custom Link Shortener
Custom Link Shortener is a lightweight URL management, keyword auto-linking, and deep-dive analytics engine…
URL Shortify
URL Shortify helps you beautify, manage, and share any URL on or off of your WordPress website. Create links…
| Metric | Custom Link Shortener | URL Shortify |
|---|---|---|
| Active installs | 10+ | 10K+ |
| Downloads (30 days) | 79 | 22K |
| Download trend | -45.5% | +16.8% |
| Rating | — | 4.7/5 |
| Reviews | 0 | 169 |
| Health score | 62/100 | 93/100 |
| Last updated | 1 month ago | 1 day ago |
| Tested up to | WP 7.1.3 | WP 7.1.3 |
| Support resolved | — | 100% |
| Requires PHP | 7.4+ | 5.6+ |
| First released | Jun 2025 | May 2020 |
Daily downloads, last 90 days
Custom Link ShortenerURL Shortify
Choose Custom Link Shortener if…
You prefer its feature set and workflow — it holds its own on the fundamentals.
- Tested with the latest WordPress (7.1)
- Small user base (10+ active installs)
- Very few reviews so far
Choose URL Shortify if…
You care most about active installs, downloads (30 days) and download trend.
- Proven at scale on 10K+ active sites
- Loved by users — 4.7/5 from 169 reviews
- Actively developed — last update 1 day ago
- Tested with the latest WordPress (7.1)
- Momentum — downloads up 16.8% vs the previous 30 days
Both compete in: affiliate links url shortener
FAQ
Custom Link Shortener vs URL Shortify: quick answers
Straight answers, pulled from live WordPress.org data.
Live data from WordPress.org · checked Oct 13, 2026
Which is better, Custom Link Shortener or URL Shortify?
URL Shortify comes out ahead, winning 6 of 6 head-to-head checks against Custom Link Shortener. Choose URL Shortify if you care most about active installs, downloads (30 days) and download trend.
Is Custom Link Shortener more popular than URL Shortify?
URL Shortify is the more popular of the two with 10K+ active installs, compared with 10+ for Custom Link Shortener.
Can I use Custom Link Shortener and URL Shortify together?
Both plugins cover affiliate links and url shortener, so most sites only need one. Running two plugins that do the same job can cause conflicts and slow your site down — pick the one that fits best and remove the other.
Are Custom Link Shortener and URL Shortify free?
Yes. Both are free to download from the official WordPress.org plugin directory. Either may also offer paid upgrades from its developer.
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