Head-to-head · October 2026
AMS Google Webmaster Tools vs Site Kit by Google
Site Kit by Google comes out ahead, winning 6 of 7 head-to-head checks against AMS Google Webmaster Tools.
AMS Google Webmaster Tools
AMS Google Webmaster Tools is a simple plugin to add or connect your websites with Google Web master tools…
Site Kit by Google
Site Kit is the official WordPress plugin from Google for insights about how people find and use your site…
| Metric | AMS Google Webmaster Tools | Site Kit by Google |
|---|---|---|
| Active installs | 300+ | 5M+ |
| Downloads (30 days) | 115 | 6.2M |
| Download trend | +85.5% | +7.3% |
| Rating | — | 4.2/5 |
| Reviews | 0 | 1,012 |
| Health score | 26/100 | 92/100 |
| Last updated | 5 years ago | 1 week ago |
| Tested up to | WP 5.9.19 | WP 7.1.3 |
| Support resolved | — | 78% |
| Requires PHP | Any | 7.4+ |
| First released | Sep 2016 | Oct 2019 |
Daily downloads, last 90 days
AMS Google Webmaster To…Site Kit by Google
Choose AMS Google Webmaster Tools if…
You care most about download trend.
- Small user base (300+ active installs)
- Very few reviews so far
- No update in 4 years
- Only tested up to WordPress 5.9 (latest is 7.1)
Choose Site Kit by Google if…
You care most about active installs, downloads (30 days) and reviews.
- One of the most-used plugins on the web — 5M+ active sites
- Actively developed — last update 1 week ago
- Tested with the latest WordPress (7.1)
- Responsive support — 78% of recent threads resolved
FAQ
AMS Google Webmaster Tools vs Site Kit by Google: quick answers
Straight answers, pulled from live WordPress.org data.
Live data from WordPress.org · checked Oct 13, 2026
Which is better, AMS Google Webmaster Tools or Site Kit by Google?
Site Kit by Google comes out ahead, winning 6 of 7 head-to-head checks against AMS Google Webmaster Tools. Choose AMS Google Webmaster Tools if you care most about download trend. Choose Site Kit by Google if you care most about active installs, downloads (30 days) and reviews.
Is AMS Google Webmaster Tools more popular than Site Kit by Google?
Site Kit by Google is the more popular of the two with 5M+ active installs, compared with 300+ for AMS Google Webmaster Tools.
Can I use AMS Google Webmaster Tools and Site Kit by Google together?
Both plugins cover analytics and google, so most sites only need one. Running two plugins that do the same job can cause conflicts and slow your site down — pick the one that fits best and remove the other.
Are AMS Google Webmaster Tools and Site Kit by Google free?
Yes. Both are free to download from the official WordPress.org plugin directory. Either may also offer paid upgrades from its developer.
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