TargetAudience
TargetAudience helps you to address your website audience more precisely.
Consider an alternative
TargetAudience shows warning signs in 2026 — compare the alternatives below before installing. Was last updated 8 years ago, and scores 21/100 on our health check.
- Small user base (<10 active installs)
- Very few reviews so far
- No update in 7 years
- Only tested up to WordPress 5.0 (latest is 7.1)
Daily downloads
Download spikes usually follow a new release — each site that auto-updates counts as a download.
Rankings
Where TargetAudience stands todayWordPress.org search rankings
Live position in the plugin search, top 100| Keyword | Position |
|---|---|
| bouncing | #70 |
| conversion | >100 |
| segmentation | >100 |
About TargetAudience
From the official readme · v1.0Description
TargetAudience helps you to address your website audience more precisely. By adding a “utm_content” parameter you can change the visual behaviour of your website to better address visitors who came from different places.
After configuring the plugin in the settings you can use a shortcode for displaying the name of your audience. For example place the shortcode:
[audience default="Webdesigner" alternative="1"]
on your page. By default “Webdesigner” is displayed.
But if you append an “utm_content” parameter like “?utm_content=1” in the address bar, the shortcode will display the first alternative of your set audience with ID 1 (maybe “Online-Marketers”).
Installation
- Upload
targetaudienceto the/wp-content/plugins/directory - Activate the plugin through the ‘Plugins’ menu in WordPress
- Configure the plugin in the settings by adding audiences
- Place the shortcode on your page
- Control the output by adding the equivalent “utm_content” to the address bar
Changelog
The latest version gets you new features and more stability.
1.0
- Initial release
For developers
Is this your plugin? Show off the numbers.
Add a live badge to your site, docs or GitHub README. It updates on its own — no account needed.
FAQ
TargetAudience: quick answers
Straight answers, pulled from live WordPress.org data.
Live data from WordPress.org · checked Oct 8, 2026
Is TargetAudience free?
Yes. TargetAudience is free to download and use from the official WordPress.org plugin directory.
Is TargetAudience safe to use in 2026?
TargetAudience shows warning signs in 2026 — compare the alternatives below before installing. Was last updated 8 years ago, and scores 21/100 on our health check.
How many websites use TargetAudience?
TargetAudience is active on <10 WordPress websites and has been downloaded 1,205 times since it launched in February 2019. It was downloaded 39 times in the last 30 days.
Does TargetAudience work with WordPress 7.1?
TargetAudience is officially tested up to WordPress 5.0.30, while the latest release is 7.1.3. It may still work, but try it on a staging site first.
What PHP version does TargetAudience need?
TargetAudience requires PHP 5.6 or higher. Most hosts run PHP 8.x today, so it works on any modern WordPress hosting.
When was TargetAudience last updated?
The latest version, 1.0, was released on February 11, 2019 (8 years ago).
Who makes TargetAudience?
TargetAudience is developed and maintained by Niels Wagner.
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