Profit Warden — WooCommerce Profit Calculator & Real ROAS Tracker
The #1 WooCommerce profit calculator. See real net profit, true ROAS, and order profitability — directly in your dashboard.
Solid choice
Profit Warden is a solid plugin choice in 2026, with a few things worth checking first. Is rated 5/5 and was last updated 2 months ago, and scores 67/100 on our health check.
- Tested with the latest WordPress (7.1)
- Small user base (<10 active installs)
- Very few reviews so far
How does it stack up?
Side-by-side on installs, updates, ratings & supportDaily downloads
Download spikes usually follow a new release — each site that auto-updates counts as a download.
Rankings
Where Profit Warden stands todayWordPress.org search rankings
Live position in the plugin search, top 100| Keyword | Position |
|---|---|
| Order Analytics | >100 |
| profit calculator | #4 |
| profit margin | #20 |
| roas | #9 |
| woocommerce profit | #60 |
Rating breakdown
★★★★★★★★★★ 5 from 1 reviews
About Profit Warden
From the official readme · v3.1.15Description
Stop running your WooCommerce store blind. Profit Warden is the ultimate WooCommerce profit calculator that reveals the true financial health of your store — order by order, campaign by campaign.
Most store owners look at revenue and think they’re doing great. But revenue is vanity. Net profit is sanity. Profit Warden calculates the exact net profit and profit margin for every single WooCommerce order, accounting for all your real costs — not just the product price.
“I thought I was making money. Profit Warden showed me I was losing €3 on every order from Meta Ads. Fixed it in a week.”
🎯 Why Profit Warden?
Standard WooCommerce analytics tools give you gross revenue. That number ignores:
- Product purchase cost (COGS)
- Real carrier shipping cost vs. what the customer paid
- Packaging and handling costs
- Payment gateway fees (PayPal, Stripe, cash on delivery)
- Monthly fixed costs: hosting, SaaS, salaries, rent, accounting
Profit Warden deducts all of these to show you the only number that matters: your real net profit.
📊 Features
WooCommerce Profit Calculator — Order Level
* Calculates net profit and profit margin percentage for every WooCommerce order automatically
* Displays profit analysis box directly on the WooCommerce order detail page
* Supports simple and variable products, each with its own Purchase Cost (COGS) field
* Detects and handles partial and full refunds in real time
Comprehensive Cost Tracking
* COGS (Cost of Goods Sold): Add a “Purchase Cost (€)” field to each product
* Real Shipping Cost: Add an “Actual Cost (€)” field to each shipping method/zone
* Packaging Cost: Configure a flat packaging cost per order
* Gateway Fees: Automatic estimation for PayPal (3.4% + fixed), Stripe (1.4% + fixed), and COD
* Fixed Monthly Costs: Track hosting, SaaS platforms, ad agency retainers, employee salaries, rent, insurance, accounting, and more
Interactive Financial Dashboard
* Real-time overview of Total Revenue, Net Profit, Average Margin %, Ad Spend, Real Net Profit, ROAS, Total Orders, Daily Burn Rate, and Break-Even Point
* Beautiful, interactive Chart.js charts for performance trends
* Configurable date ranges: Today, Last 7 Days, Last 30 Days, Last Year
* Top Selling Products and Top Customers ranking tables
* Order Intelligence Feed with live profit status for recent orders
True ROAS & Ads Integration
* Connect your Meta Ads account via secure OAuth to automatically import daily campaign ad spend
* UTM parameter tracking via cookies: every WooCommerce order is attributed to the campaign that generated it (utm_source, utm_medium, utm_campaign, fbclid, gclid)
* Calculate True ROAS — not revenue ÷ ad spend, but real net profit ÷ ad spend
* Ads Performance Dashboard with Total Spend, Attributed Orders, Attributed Revenue, and ROAS per campaign
Automated WooCommerce Profit Reports
* Email reports sent automatically via WP-Cron: daily, weekly, or monthly
* Loss Alerts: instant email notification when an order is sold at a loss
* Break-Even Point alerts: know exactly when you cross profitability each month
Setup & Usability
* Guided Setup Wizard on first activation — no configuration headaches
* Configuration Health Check panel to verify all parameters are properly set
* HPOS (High Performance Order Storage) compatible — ready for modern WooCommerce
* Clean, minimal WordPress admin UI
🔒 Data Privacy & External Service
When Data Sync is enabled (explicit opt-in required), Profit Warden sends WooCommerce order data to the Templatebera API (api.beralabs.it) for profit calculation and campaign attribution. No personally identifiable customer data is transmitted. The Ads Integration feature uses OAuth via the same service to connect your Meta Ads account. You can disable data sync at any time from the Settings page.
👤 Who Is Profit Warden For?
- WooCommerce store owners who want to know if they’re actually making money — not just revenue
- eCommerce managers tracking multiple cost centers (warehouse, staff, SaaS, logistics)
- Digital marketing agencies managing WooCommerce clients who need real ROAS data, not inflated revenue-based ROAS
- Dropshippers who need to factor in real COGS and shipping margins at the order level
- Accountants and CFOs who need automated profit reports instead of manual spreadsheets
⚡ Get Started in 3 Steps
- Install and activate Profit Warden — a setup wizard will launch automatically
- Enter your variable costs (packaging, shipping, gateway fees) and fixed monthly costs (hosting, SaaS, etc.)
- Set the “Purchase Cost” on each product — Profit Warden does the rest automatically
Videos
Installation
- Upload the
profit-wardenfolder to the/wp-content/plugins/directory, or install directly from the WordPress Plugin Directory. - Activate the plugin through the Plugins menu in WordPress.
- A Setup Wizard will guide you through the initial configuration: enter your report email, variable costs (packaging, default shipping, gateway fees), and fixed monthly costs.
- Go to Profit Warden → Costs to review or update your cost structure at any time.
- Edit your WooCommerce products and fill in the “Purchase Cost (€)” field in the General tab.
- Edit each WooCommerce shipping method and fill in the “Actual Cost (€)” field added by Profit Warden.
- (Optional) Go to Profit Warden → Ads Integration to connect your Meta Ads account and enable True ROAS tracking.
Frequently asked questions
How does Profit Warden calculate profit for each WooCommerce order?
For every order, Profit Warden subtracts from the gross order revenue: the sum of purchase costs (COGS) of all items multiplied by their quantity, the real carrier shipping cost (from the “Actual Cost” field on the shipping method), a flat packaging cost, and the estimated payment gateway fee (PayPal, Stripe, or COD). The result is the net profit for that order. Fixed monthly costs are used separately for Break-Even Point and Daily Burn Rate calculations.
What is True ROAS and why is it better than standard ROAS?
Standard ROAS = Revenue ÷ Ad Spend. This is misleading because it ignores your actual costs. A campaign with ROAS 4x might still be losing you money if your margins are thin. Profit Warden’s True ROAS = Net Profit ÷ Ad Spend. This is also known as POAS (Profit On Ad Spend). It tells you exactly how much real profit each euro spent on advertising is generating — empowering you to cut losing campaigns and scale profitable ones.
Can I use Profit Warden without the Meta Ads integration?
Absolutely. The core WooCommerce profit calculator — order-level profitability, cost tracking, dashboard, and email reports — works completely independently of the Ads Integration. The Meta Ads connection is an optional feature that enhances the dashboard with ad spend data and True ROAS metrics.
Does Profit Warden send my customer data to any external server?
Only if you explicitly enable the Data Sync feature (opt-in). When enabled, order data (costs, margins, UTM parameters) is sent to api.beralabs.it. No personally identifiable customer data (such as full names, addresses, or payment information) is ever transmitted. You can disable this feature at any time from the Settings page.
How do I track which Meta Ads campaign generated a profitable WooCommerce order?
Profit Warden installs a lightweight JavaScript tracking script that captures UTM parameters and ad click IDs (fbclid, gclid) in browser cookies at the moment a visitor lands on your store. When the visitor places an order, these parameters are saved to the order metadata. With the Meta Ads integration enabled, Profit Warden then matches the order’s net profit against the campaign-level ad spend to compute True ROAS.
Is Profit Warden compatible with WooCommerce HPOS (High Performance Order Storage)?
Yes. Profit Warden version 3.1.9 and above fully declares HPOS compatibility. It is tested and ready for modern WooCommerce with custom order tables enabled.
Can Profit Warden send automatic profit reports via email?
Yes. You can configure automated profit/loss reports to be sent via email on a daily, weekly, or monthly schedule using WP-Cron. You will also receive instant alert emails when an order is sold at a loss or when you reach the monthly break-even point.
Changelog
WooCommerce version compatibility headers updated and HPOS fully declared. Recommended update for all users on WooCommerce 7+.
3.1.13
- FIX: aggiornato endpoint API su beralabs.it
3.1.12
- FIX: Aggiornato URL API principale in api.beralabs.it per maggiore stabiltà e performance.
3.1.11
- SECURITY: Resolved a vulnerability where the SQLite database could be publicly accessible on Nginx setups. Added robust protection mechanisms including an empty index.php, enforced .htaccess rules, and a randomized fallback hash for the SQLite file name.
3.1.10
- SECURITY: Fixed vulnerability regarding SQLite database direct access. Ensure .htaccess and index.php are always present in the uploads directory to protect against unauthorized downloads.
3.1.9
- FEATURE: Added WooCommerce version compatibility headers.
- FEATURE: Declared HPOS compatibility for custom order tables.
3.1.8
- FEATURE: Restored data transmission consent in setup wizard.
Screenshots
For developers
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Best Profit Warden alternatives
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FAQ
Profit Warden: quick answers
Straight answers, pulled from live WordPress.org data.
Live data from WordPress.org · checked Oct 17, 2026
Is Profit Warden free?
Yes. Profit Warden is free to download and use from the official WordPress.org plugin directory.
Is Profit Warden safe to use in 2026?
Profit Warden is a solid plugin choice in 2026, with a few things worth checking first. Is rated 5/5 and was last updated 2 months ago, and scores 67/100 on our health check.
How many websites use Profit Warden?
Profit Warden is active on <10 WordPress websites and has been downloaded 533 times since it launched in June 2026. It was downloaded 61 times in the last 30 days.
Does Profit Warden work with WordPress 7.1?
Yes. The developer has tested Profit Warden up to WordPress 7.1.3, the latest release. It requires WordPress 5.3 or newer.
What PHP version does Profit Warden need?
Profit Warden requires PHP 7.2 or higher. Most hosts run PHP 8.x today, so it works on any modern WordPress hosting.
When was Profit Warden last updated?
The latest version, 3.1.15, was released on August 29, 2026 (2 months ago).
Who makes Profit Warden?
Profit Warden is developed and maintained by beralabs.
What are the best alternatives to Profit Warden?
The most popular alternatives to Profit Warden are WC Order Analytics Add-on P… (80+ installs).
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