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WowOptin: Next-Gen Popup Maker – Create Stunning Popups and Optins for Lead Generation icon
Actively maintained Tested with WP 7.1 #5 in email newsletter

WowOptin: Next-Gen Popup Maker – Create Stunning Popups and Optins for Lead Generation

Create stunning popups and newsletter forms with WowOptin. Boost your lead generation and sales with advanced targeting and Canva-like flexibility.

Active installs1K+1K+ tier
Downloads · 30d3.7K▼ -12.6% vs prev. 30d
Rating5/526 reviews
Health score87/100Excellent
All-time downloads45.8KSince Dec 2024
Support resolved—No recent threads
RequiresWP 6.4PHP 7.4+
Downloads · 7d575▼ -50.9% week over week
Our verdict

Safe pick

Yes — WowOptin: Next-Gen Popup Maker is a safe, well-maintained plugin to use in 2026. It runs on 1K+ sites, is rated 5/5 and was last updated 1 week ago, and scores 87/100 on our health check.

  • Loved by users — 5/5 from 26 reviews
  • Actively developed — last update 1 week ago
  • Tested with the latest WordPress (7.1)

How does it stack up?

Side-by-side on installs, updates, ratings & support

Daily downloads

148297445Jul 5Aug 18Oct 2
Yesterday55
Daily average (1y)109
Peak day727May 14, 2026
Last 12 months39.6K

Download spikes usually follow a new release — each site that auto-updates counts as a download.

Rankings

Where WowOptin: Next-Gen Popup Ma… stands today

WordPress.org search rankings

Live position in the plugin search, top 100
KeywordPositionCompeting pluginsCategory
email newsletter #91 1,292 Best email newsletter plugins →
lead generation #15 1,171 Best lead generation plugins →
Optin #6 251 Best Optin plugins →
pop-ups #22 1,368 Best pop-ups plugins →
popup #69 5,145 Best popup plugins →

Version adoption

Share of active sites per release.

  • 1.4100.0%

Rating breakdown

★★★★★★★★★★ 5 from 26 reviews

  • 5★100.0%
  • 4★0.00%
  • 3★0.00%
  • 2★0.00%
  • 1★0.00%

About WowOptin: Next-Gen Popup Maker

From the official readme · v1.4.49

Description

🔥 Canva-like popup building flexibility for WordPress
📜 700+ eye-catching ready-made popup designs
🖇️ Integrations with 10+ email marketing and analytics tools
🤯 AI-powered copywriting with ChatGPT, Gemini, and Grok
🧪 Both manual and automated A/B testing available
🎯 Advanced targeting options for better conversion
💖 A plugin by WPXPO that powers 60K+ businesses
💪 Dedicated support team with 4.9/5 customer satisfaction on Trustpilot

🔥 WowOptin Pro | 📃 Documentation

WowOptin is a popup builder plugin for collecting leads from various sources. It offers 700+ pre-designed popups, slides, hello bars, and in-line banners, plus 10+ integrations and built-in A/B testing to enhance lead collection with AI-powered copywriting.

✔ Subscriber
✔ Announcement
✔ Coupon
✔ Special Offers
✔ Exit Intent
✔ Increase Sales
✔ Boost conversions
✔ Gamification (Coming Soon)
✔ Feedback (Coming Soon)

What can I do with WowOptin?

WowOptin is just another opt-in and popup builder with more flexibility and dynamic controls. Let’s start exploring the different possibilities of WowOptin.

Popups

WowOptin helps you build the perfect pop ups based on your requirements. So you can collect leads, show discounts, or reduce abandoned carts. Here is a list of popups that you can make with WowOptin:

✔ Lead Magnet Popup
✔ Exit Intent Popup
✔ Contact Form Popup
✔ Announcement Popup
✔ Upsell Popup
✔ Cross-sell Popup
✔ And More

Banner / Hellobar

Showing banners or a hello bar is a great way to display sales campaign announcements. With WowOptin you can build eye catchy banners and display them on your desired pages or full site. It will make sure that all of your visitors are aware of the sales campaigns.

Slides

slides are another great way to showcase announcements or special offers. It ensures that your visitors have a good browsing experience and see the offer. You can adjust the position as per your requirements.

Inline Forms

It helps you create your opt-ins and place them on your desired position via shortcode. It can be on your blog posts, product pages, sidebar, or footer widgets. So you can create lead magnets or subscription forms and place them on the places you want.

Multi-Step Form

With WowOptin, you can also create multi-step forms to make them more engaging and conversion-focused. Like in the first step you can get the email ID and then you can show your announcement, discount coupon, or whatever you want.

Canva Like Optin Builder

Building optins and popups shouldn’t be hard and time-consuming. That’s why we have tried to make it simplified and user-friendly. You can just drag and drop elements, place them anywhere, customize and that’s all, your optin is ready. Adjusting element position is as easy as using Canva editor in WordPress.

AI-Powered Copywriting

Empower your copywriting with AI – use either ChatGPT, Grok, or Gemini to create catchy messages for your popups and banners. You can also create the messages in different languages!

A/B Testing

Conduct A/B tests on opt-in banners – see which ones perform the best. Only keep the best-performing popups and banners live using the manual or the automated testing functionality.

Responsive

You can also make the optin responsive to all types of devices. You just need to use your preferred device to see the presentation and adjust the position accordingly. And you can also hide any elements for specific devices.

Premade Template

WowOptin has a growing templates library if you don’t like to do things from scratch. You can just explore and import the one that suits your needs. Not only that but you can also further customize the premade templates to make them even better.

Smart Trigger

No matter how good your optins are, they will be wasted if they don’t appear at the right time. Thanks to WowOptin’s trigger options you don’t need to worry about that. The following are the available triggering options:

✔ After X Seconds
✔ After Scrolling X
✔ Inactivity Mode
✔ Exit Intent
✔ On Click

Audience

Customer segmentation is another important thing to create high-converting optins. WowOptin has the most advanced targeting options. So you can make your that the optins are displayed to the right person. Here is the list of available audience targeting options.

✔ Visitor Devices
✔ Visitor Types – New or Returning, Customer or Visitor
✔ Browser Languages
✔ GEO Location
✔ Operating System
✔ Traffic Sources

Display Rules

Display refers to which page(s) you want to display the optins. It can be blog posts, static pages, single product pages, or any other WooCommerce pages. And, if you use EDD, you can also target cart, checkout, etc pages with ease.

Schedules

Manually enabling and disabling optins is a challenging task. The good news is you don’t need to worry about it anymore. Because with WowOptin you can set start and end dates for the optins. So they will automatically stop showing once the duration is over. You can also schedule them based on specific days and times.

Optin Intervals

Interval is a very effective control to have if you don’t want to annoy the visitors and still want good results. It allows you to decide when and how many times the visitors will see the optins and when they will stop showing it.

Other Wow Plugins

As you are considering WowOptin, make sure to check out our other plugins that can also help you make your business WOW.

📄 WowInvoice: A reliable PDF invoices & packing slips plugin for WooCommerce that keeps your order documents organized and ready.

🚚 WowShipping 🔥: The most advanced and flexible table rate shipping plugin for WooCommerce with live rates from UPS, USPS, FedEx, DHL Express, Australia Post, Canada Post, and Sendle.

➕ WowAddons 🔥: The best product addons plugin for WooCommerce with 25+ extra options, custom fields, and conditional logic, allowing you to sell customizable products with ease.

📃 PostX: The first ever Gutenberg dynamic site builder plugin specially designed & developed for News, Magazine, and Blogging sites.

🏪 WowStore: Give your WooCommerce store the look and professional style it deserves. On top of that enjoy exclusive features to increase conversion and boost sales.

🤑 WowRevenue: The most advanced and unique WooCommerce plugin that boosts your revenue by increasing the order value without any extra marketing costs.

📦 WholesaleX: The complete solution for creating and managing WooCommerce B2B or B2B + B2C hybrid stores without breaking your bank.

Author

Developed by WPXPO. Contribute to WowOptin on Bitbucket and join the party.

3rd party as a service

We use IPinfo to accurately determine the user’s IP address location, allowing us to display Optin based on their specific location in the world. We also use Pexels and Unsplash to provide stock images and videos to the user in the Optin Builder.

Our Service Terms and Privacy Policy

Read our Plugin Service Terms and Privacy Policy.

Translations

You can translate WowOptin on translate.wordpress.org.

Installation

Minimum Requirements

  • WordPress 6.4 or greater
  • PHP version 7.4 or greater
  • MySQL version 5.6 or greater

Automatic installation

Automatic installation is the easiest option as WordPress handles the file transfers itself and you don’t even need to leave your web browser.

  1. Go to your WordPress Plugin installation menu (Dashboard > Plugins > Add New)
  2. In the search field type “WowOptin” and press enter.
  3. “Install Now” and then click “Active”

Manual installation

For Manual installation, you download our product from WordPress directory uploading it to your web-server via your FTP or CPanel application.

  1. Download the plugin and unzip it
  2. Using an FTP program or CPanel upload the unzipped plugin folder to your WordPress installation’s wp-content/plugins/ directory.
  3. Activate the plugin from the Plugins menu (Dashboard > Plugins > Installed Plugins) within the WordPress admin.

Upgrading

Automatic update working great for this plugin. If you customize the plugin make sure to store a backup before update.

Sometimes because of the permalink issue during the plugin update, just go to WordPress > Settings > Permalinks and hit the ‘Save’ button.

Frequently asked questions

Does WowOptin have integration with Mailchimp?

Yes, WowOptin has integration with Mailchimp and all other popular email marketing & CRM tools.

Will I get support for WowOptin?

Yes, we have a dedicated support team ready to answer all your questions and assign you to use WowOptin in the most effective way.

Does WowOptin have exit intent popups?

Yes, WowOptin has exit intent popups. Not only that, but you can also trigger popups in many other ways including time, scrolling, inactivity, etc.

Changelog

1.4.49 – 24 Sep 2026

  • Fix: Conditional rendering issues.
  • Fix: Added proper labels in buttons.

1.4.48 – 09 Sep 2026

  • Fix: Performance improvement.

1.4.47 – 30 Aug 2026

  • Fix: Tested for wordpress 7.1

1.4.46 – 24 Aug 2026

  • Fix: Performance improvement.

1.4.45 – 10 Aug 2026

  • Fix: Mobile devices were not detected properly in Audience targeting.
  • Fix: Negative URL Path rules were not matching on multilingual sites.
  • Fix: Conversion rate is now shown with 2 decimal points.

1.4.44 – 28 Jul 2026

  • Fix: Remove unused variable that caused error in api on PHP 8+.
  • Improvement: Refactored code for better maintainability.

Full changelog on WordPress.org →

Screenshots

Canva Like Flexibility
Canva Like Flexibility
Exit Intent Popup
Exit Intent Popup
Banners/Hellobars
Banners/Hellobars
Slides
Slides
Advanced Targeting
Advanced Targeting
Smart Triggers
Smart Triggers
Page Level Targeting
Page Level Targeting
Premade Templates
Premade Templates
Dashboard
Dashboard

For developers

Is this your plugin? Show off the numbers.

Add a live badge to your site, docs or GitHub README. It updates on its own — no account needed.

Active installs badge Rating badge Health score badge

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FAQ

WowOptin: Next-Gen Popup Maker: quick answers

Straight answers, pulled from live WordPress.org data.

Live data from WordPress.org · checked Oct 3, 2026

Is WowOptin: Next-Gen Popup Maker free?

Yes. WowOptin: Next-Gen Popup Maker is free to download and use from the official WordPress.org plugin directory.

Is WowOptin: Next-Gen Popup Maker safe to use in 2026?

Yes — WowOptin: Next-Gen Popup Maker is a safe, well-maintained plugin to use in 2026. It runs on 1K+ sites, is rated 5/5 and was last updated 1 week ago, and scores 87/100 on our health check.

How many websites use WowOptin: Next-Gen Popup Maker?

WowOptin: Next-Gen Popup Maker is active on 1K+ WordPress websites and has been downloaded 45,763 times since it launched in December 2024. It was downloaded 3,714 times in the last 30 days.

Does WowOptin: Next-Gen Popup Maker work with WordPress 7.1?

Yes. The developer has tested WowOptin: Next-Gen Popup Maker up to WordPress 7.1.2, the latest release. It requires WordPress 6.4 or newer.

What PHP version does WowOptin: Next-Gen Popup Maker need?

WowOptin: Next-Gen Popup Maker requires PHP 7.4 or higher. Most hosts run PHP 8.x today, so it works on any modern WordPress hosting.

When was WowOptin: Next-Gen Popup Maker last updated?

The latest version, 1.4.49, was released on September 24, 2026 (1 week ago).

Who makes WowOptin: Next-Gen Popup Maker?

WowOptin: Next-Gen Popup Maker is developed and maintained by WPXPO.

What are the best alternatives to WowOptin: Next-Gen Popup Maker?

The most popular alternatives to WowOptin: Next-Gen Popup Maker are FluentCRM (80K+ installs), Kit (formerly ConvertKit) (40K+ installs) and weMail (10K+ installs).

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