Nexura Short Links – URL Shortener, Redirects, QR Codes & Link Analytics

Nexura Short Links is the fastest, most feature-rich, and completely free URL shortener and link management plugin for WordPress. Whether you need to shorten long affiliate URLs, track campaign clicks, generate QR codes, inject retargeting pixels, geo-route visitors, or manage complex redirects, Nexura Short Links gives you a full-featured link management platform directly inside your WordPress admin dashboard.

There is NO Pro version and NO feature lock. Everything is 100% free and open-source forever.

🌟 Key Features

• Unlimited Short Links: Create as many short URLs as you need with no limits.
• Custom Slugs & Domains: Define your own branded short aliases and map custom domains for cleaner, more trustworthy links.
• Advanced Redirect Types: Full support for 301 (Permanent), 302 (Temporary), and 307 (Temporary) redirects for maximum SEO flexibility.
• Link Cloaking (Iframe) & Meta-Refresh: Hide and protect your affiliate links using Iframe cloaking or HTML Meta-Refresh redirects.
• Traffic Routing: Dynamically redirect visitors to different destination URLs based on their Country or Device type (Desktop / Mobile / Tablet).
• Password Protected Links: Secure sensitive short links behind a custom password page.
• Expiring Links: Automatically disable a short link after a specific date and time — perfect for flash sales and time-limited campaigns.
• Retargeting Pixels: Fire Facebook Pixel and Google Analytics tags on your Cloaked or Meta-Refresh pages to build powerful retargeting audiences.
• UTM Parameter Builder: Automatically append UTM parameters (Source, Medium, Campaign, Term, Content) to destination URLs for precise campaign tracking in Google Analytics.
• Detailed Click Analytics: Track Total vs. Unique clicks, Top Referrers, Browsers, Operating Systems, Devices, and Geolocation data (Country & City) — all in beautiful, interactive charts.
• QR Code Generator: Instantly generate and download high-quality, print-ready QR codes for every short link.
• Link Groups & Categories: Organise your links into logical groups or campaigns for easier management.
• Auto-Create Short Links: Automatically generate short links when new Posts, Pages, or custom post types are published.
• Role-Based Access Control: Restrict the Nexura dashboard to specific user roles (Administrator, Editor, Author, Contributor).
• IP Blacklisting: Block specific IP addresses from accessing your short links — clicks from blocked IPs are ignored in analytics.
• Bot Filtering: Automatic detection and exclusion of known bot traffic from your click analytics.
• CSV Import & Export: Bulk import links from CSV or export your entire link library with a single click.
• High Performance: Custom optimized database tables (wp_nexura_links, wp_nexura_clicks) designed to handle millions of clicks with zero impact on page load speed.
• Privacy & GDPR Friendly: Built-in options to completely anonymize IP addresses and all personal click data, making GDPR compliance easy.
• Nexura Security Integration: The settings panel displays the live status of the Nexura Security plugin — install it in one click directly from the settings page for complete malware and brute-force protection.

🔗 Perfect For

• Affiliate marketers who want to cloak and track affiliate links
• Digital agencies managing multiple campaign URLs
• Bloggers who want clean, branded short URLs
• WooCommerce store owners tracking marketing campaigns
• Any WordPress site owner who needs a free, privacy-first link shortener

🛡️ Recommended Companion Plugin

Pair Nexura Short Links with the free Nexura Security plugin to protect your WordPress site from malware injection disguised as malicious traffic hitting your short links.

External services

Nexura Short Links is designed with privacy in mind. By default, all click data (IP addresses, user agents, referrers, geolocation) is stored locally on your WordPress server. A built-in anonymization feature lets you stay GDPR compliant.

Third-Party Tracking (Facebook Pixel & Google Analytics):
This plugin can optionally connect to external tracking services if you enable Retargeting (Pixels) in the plugin settings and enter your Facebook Pixel ID or Google Analytics Measurement ID.

• What the service is and what it is used for: When enabled, the plugin injects third-party tracking scripts into your Cloaked and Meta-Refresh redirect pages to track visitor analytics, measure campaign performance, and build retargeting audiences.
• What data is sent and when: The scripts send the visitor’s IP address, user agent, requested URL, page view events, and other standard browser data directly from the visitor’s browser to Facebook (Meta) or Google — every time a cloaked or meta-refresh short link is loaded. We do not relay or process this data on our servers.
• Google Analytics: Terms of Service, Privacy Policy.
• Facebook (Meta): Terms of Service, Privacy Policy.

Geolocation (ip-api.com):
This plugin connects to ip-api.com to determine the visitor’s country for Traffic Routing (Country-based redirect rules). This only applies when a short link has country-based routing rules configured.

• What the service is: ip-api.com is a free IP geolocation API. No account or API key is required.
• What data is sent: The visitor’s IP address is sent to ip-api.com to retrieve the two-letter country code. The result is cached in WordPress transients for 24 hours per IP address to minimise external requests.
• When it is called: Only when a short link with country-based routing rules is accessed, and only if the country is not already available via a server header (e.g., the Cloudflare CF-IPCountry header).
• ip-api.com: Terms of Service, Privacy Policy.