FirePixel for WooCommerce
Server-side WooCommerce conversion tracking for Meta, TikTok, and Google Ads via the FirePixel platform.
Solid choice
FirePixel for WooCommerce is a solid plugin choice in 2026, with a few things worth checking first. Is rated 5/5 and was last updated 1 week ago, and scores 71/100 on our health check.
- Actively developed — last update 1 week ago
- Tested with the latest WordPress (7.1)
- Small user base (<10 active installs)
- Very few reviews so far
How does it stack up?
Side-by-side on installs, updates, ratings & support
Daily downloads
Download spikes usually follow a new release — each site that auto-updates counts as a download.
Rankings
Where FirePixel for WooCommerce stands todayWordPress.org search rankings
Live position in the plugin search, top 100| Keyword | Position |
|---|---|
| conversion | >100 |
| Facebook Pixel | >100 |
| Meta Pixel | >100 |
| tracking | >100 |
| woocommerce | >100 |
Rating breakdown
★★★★★★★★★★ 5 from 1 reviews
About FirePixel for WooCommerce
From the official readme · v1.1.3Description
FirePixel for WooCommerce connects your WooCommerce store to the FirePixel platform, enabling server-side conversion tracking for Facebook/Meta Ads, TikTok Ads, and Google Ads.
Key Features:
- Server-side event delivery via FirePixel API — helps reduce signal loss from ad blockers, browser restrictions, and iOS privacy changes
- Automatic tracking of key WooCommerce events: PageView, ViewContent, ViewCart, ViewCheckout, AddToCart, RemoveFromCart, InitiateCheckout, and Purchase
- Frontend pixel/tag script injection for supported ad platforms when configured
- Event deduplication to help prevent double-counting
- Background async event queue — no impact on page load time
- Debug logging via the WooCommerce logger
- Quick Connect flow for easy API key setup
- Multi-platform ad tracking support for Meta/Facebook, TikTok, and Google Ads
Tracked Events:
- PageView (every storefront page)
- ViewContent (product pages)
- ViewCart (cart page)
- ViewCheckout (checkout page)
- AddToCart
- RemoveFromCart
- InitiateCheckout (when a shopper places an order, on both the block and the classic checkout)
- Purchase (when payment completes)
External services
This plugin connects to external services to deliver server-side conversion tracking and to inject client-side pixel/tag scripts on your storefront. Below is a full disclosure of each service, what data is sent, and when.
FirePixel API (api.firepixel.io)
This is the core service this plugin is built around. When the plugin is enabled and a tracked WooCommerce event occurs, such as PageView, ViewContent, AddToCart, InitiateCheckout, or Purchase, it queues an event payload in the database and sends it asynchronously to the FirePixel API in the background via WooCommerce Action Scheduler. WP-Cron is used only if Action Scheduler is not available.
The payload may include the event name, product or order data such as IDs, names, prices, quantities, order totals, currency, and browser signals such as IP address, user agent, referrer, click IDs, cookies, and other attribution parameters used for accurate server-side conversion tracking.
FirePixel may use this data to forward server-side events to the ad platforms configured in your FirePixel dashboard, including Meta/Facebook Ads, TikTok Ads, and Google Ads.
No data is sent unless the plugin is explicitly enabled in settings and valid API credentials are configured.
- Service provider: FirePixel
- Terms of service: https://firepixel.io/terms/
- Privacy policy: https://firepixel.io/privacy/
FirePixel App (app.firepixel.io)
Used only during the Quick Connect setup flow. When a store owner clicks “Quick Connect”, the plugin exchanges an access token with the FirePixel app to retrieve API credentials automatically. The store URL and access token are sent as part of this one-time handshake.
No conversion event data is sent to the FirePixel App during this setup flow, and no setup handshake data is sent after setup is complete.
- Service provider: FirePixel
- Terms of service: https://firepixel.io/terms/
- Privacy policy: https://firepixel.io/privacy/
Meta/Facebook Pixel
If Meta/Facebook Pixel IDs are configured in your FirePixel account, the plugin may inject the Meta Pixel script into frontend pages of your store. This script is loaded in the visitor’s browser and may send browser-side page view and conversion signals to Meta/Facebook.
This only occurs when Meta/Facebook Pixel settings are present in your FirePixel configuration.
- Service provider: Meta Platforms, Inc.
- Terms of service: https://www.facebook.com/legal/terms
- Privacy policy: https://www.facebook.com/privacy/policy/
TikTok Pixel
If TikTok Pixel IDs are configured in your FirePixel account, the plugin may inject the TikTok Pixel script into frontend pages of your store. This script is loaded in the visitor’s browser and may send browser-side page view and conversion signals to TikTok Ads.
This only occurs when TikTok Pixel settings are present in your FirePixel configuration.
- Service provider: TikTok
- Terms of service: https://www.tiktok.com/legal/page/row/terms-of-service/en
- Privacy policy: https://www.tiktok.com/legal/page/row/privacy-policy/en
Google Tag Manager / Google Ads (googletagmanager.com)
If Google Ads or Google Tag IDs are configured in your FirePixel account, the plugin may inject the Google Tag script into frontend pages of your store. This script is loaded directly from Google’s servers in the visitor’s browser and may send page view and conversion data to Google Ads on your behalf.
This only occurs when Google Ads or Google Tag IDs are present in your FirePixel configuration.
- Service provider: Google LLC
- Terms of service: https://policies.google.com/terms
- Privacy policy: https://policies.google.com/privacy
Ad platform forwarding
FirePixel forwards the server-side events it receives to whichever ad platforms you have configured in your FirePixel dashboard, including Meta/Facebook Ads, TikTok Ads, and Google Ads.
The plugin itself sends tracked event data only to FirePixel. FirePixel’s own terms of service and privacy policy govern any onward transmission to third-party ad platforms.
- FirePixel Terms of service: https://firepixel.io/terms/
- FirePixel Privacy policy: https://firepixel.io/privacy/
Installation
- Upload the
firepixel-for-woocommercefolder to/wp-content/plugins/. - Activate the plugin through the Plugins menu in WordPress.
- Go to WooCommerce > FirePixel in your admin dashboard.
- Enter your FirePixel Access Token or use Quick Connect to authenticate automatically.
- Save settings. The plugin will begin sending events immediately.
Frequently asked questions
Do I need a FirePixel account?
Yes. Sign up at firepixel.io to get your API credentials.
Does this plugin slow down my store?
No. When a tracked event occurs, the plugin stores it in a database queue and returns immediately — nothing is sent to FirePixel during the page request. Queued events are processed in the background by WooCommerce Action Scheduler (recurring every 60 seconds), so storefront page loads are not slowed down. WP-Cron is used only as a fallback if Action Scheduler is unavailable.
Is WooCommerce required?
Yes. This plugin requires WooCommerce 7.0 or higher to be installed and active.
What PHP version is required?
PHP 7.4 or higher.
Where can I get support?
Visit firepixel.io for support and documentation.
Changelog
Records failed deliveries in the WooCommerce logs for easier troubleshooting.
1.1.3
- Failed deliveries to FirePixel are now recorded in WooCommerce > Status > Logs, making connection problems easier to diagnose.
- Various bug fixes and improvements.
1.1.2
- Fixed: the wrong IP address could be sent for orders created outside the normal checkout.
- Various bug fixes and improvements.
1.1.1
- Improved Facebook conversion matching and simplified how attribution data is stored in the browser.
- Various bug fixes and improvements.
1.1.0
- Google conversions are now sent from our servers instead of from the visitor’s browser. They no longer depend on the shopper’s browser allowing tracking, and the plugin no longer loads Google’s gtag script on your storefront. Click IDs are still captured in the browser exactly as before.
- Fixed: the private key from the order URL — the one a customer uses to view their own order — was being sent to the ad platforms alongside the order. Order IDs are still sent, because deduplication needs them; the key is not.
- Fixed: two different shoppers could be treated as the same person, which could report one customer’s purchase under another customer’s identity. This affected events both while they waited in the queue and as they were sent.
- Fixed: stores using the WooCommerce block checkout sent no begin-checkout event and no attribution data at all.
- Fixed: signing up for a subscription was counted as two checkouts instead of one.
- Fixed: an event sent on a shopper’s behalf could carry the attribution of whoever triggered the send rather than the buyer’s own.
- Fixed: customer details were read from the signed-in WordPress user instead of from the order, which could attribute a guest checkout to whoever was logged in.
- Fixed: events the queue had dropped are now retried, and every event records the page it happened on.
- Every event now carries a stable ID, so a purchase reported by both your store and the shopper’s browser is recognised as one conversion rather than two.
- Declared compatibility with WordPress 7.1.
1.0.6
- Added a secure endpoint so the FirePixel app can turn on event tracking automatically once your store is connected.
1.0.0
- Initial release.
For developers
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FAQ
FirePixel for WooCommerce: quick answers
Straight answers, pulled from live WordPress.org data.
Live data from WordPress.org · checked Oct 5, 2026
Is FirePixel for WooCommerce free?
Yes. FirePixel for WooCommerce is free to download and use from the official WordPress.org plugin directory.
Is FirePixel for WooCommerce safe to use in 2026?
FirePixel for WooCommerce is a solid plugin choice in 2026, with a few things worth checking first. Is rated 5/5 and was last updated 1 week ago, and scores 71/100 on our health check.
How many websites use FirePixel for WooCommerce?
FirePixel for WooCommerce is active on <10 WordPress websites and has been downloaded 668 times since it launched in April 2026. It was downloaded 220 times in the last 30 days.
Does FirePixel for WooCommerce work with WordPress 7.1?
Yes. The developer has tested FirePixel for WooCommerce up to WordPress 7.1.2, the latest release. It requires WordPress 5.8 or newer.
What PHP version does FirePixel for WooCommerce need?
FirePixel for WooCommerce requires PHP 7.4 or higher. Most hosts run PHP 8.x today, so it works on any modern WordPress hosting.
When was FirePixel for WooCommerce last updated?
The latest version, 1.1.3, was released on September 25, 2026 (1 week ago).
Who makes FirePixel for WooCommerce?
FirePixel for WooCommerce is developed and maintained by firepixel.
What are the best alternatives to FirePixel for WooCommerce?
The most popular alternatives to FirePixel for WooCommerce are Popup Maker (700K+ installs), Matomo Analytics (100K+ installs) and Buttonizer (70K+ installs).
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