DPTag Digital Product Passports for WooCommerce
Create ESPR-ready Digital Product Passports for your WooCommerce products: public passport pages, QR codes and structured data.
Solid choice
DPTag Digital Product Passports… is a solid plugin choice in 2026, with a few things worth checking first. Was last updated 4 weeks ago, and scores 64/100 on our health check.
- Actively developed — last update 4 weeks ago
- Tested with the latest WordPress (7.1)
- Small user base (<10 active installs)
- Very few reviews so far
How does it stack up?
Side-by-side on installs, updates, ratings & supportDaily downloads
Download spikes usually follow a new release — each site that auto-updates counts as a download.
Rankings
Where DPTag Digital Product Passp… stands todayWordPress.org search rankings
Live position in the plugin search, top 100| Keyword | Position |
|---|---|
| digital product passport | #4 |
| dpp | #3 |
| espr | #2 |
| qr code | >100 |
| woocommerce | >100 |
About DPTag Digital Product Passports for Woo…
From the official readme · v0.9.5Description
The EU Ecodesign for Sustainable Products Regulation (ESPR) is phasing in Digital Product Passports from 2027, starting with batteries and followed by textiles, furniture and more.
DPTag helps WooCommerce merchants prepare today:
- One passport per product, created directly from the product editor
- Guided form with sector templates (textile and furniture), applied automatically per product
- Optional AI autofill: click to let AI read a product and pre-fill the empty passport fields, with a confidence flag and the source snippet on each suggestion (opt-in, free for your first few products, see “External services” below)
- Fibre composition with live percentage validation
- Completeness score for required fields
- Public, mobile-first passport page at /dpp/{id}, no theme dependency, loads fast
- Three colour themes for that page, so it looks like your brand and not like our plugin
- QR code generation (PNG) to print on labels or packaging
- Schema.org JSON-LD structured data on every passport page
- Public REST endpoint for machine-readable passport data
- Passport pages survive product deletion (data longevity by design)
Note: the official EU DPP data formats are still being finalised through delegated acts. DPTag is “ESPR-ready”: it structures your data along the known requirements and will be updated as official formats are published. It does not by itself constitute legal compliance advice.
What is free
All of it, without limits. Publish as many passports as you have products, in every sector template, with the public pages, the QR codes and the structured data. Nothing here is capped, timed, or waiting on a key.
Sectors in particular are never a paid feature: each new sector template ships in this free plugin as it is written.
DPTag Pro
DPTag Pro is a separate paid add-on, distributed from https://dptag.com and not from this directory. You never need it to create, publish and print a passport.
It adds tools for a catalogue at scale: multilingual passports across the 24 EU languages, QR codes as SVG for print, bulk CSV and QR export, and a monthly allowance of AI credits.
Those features are not in this plugin, not even disabled: they are code that ships with the add-on. What is here is a page describing them and the hooks the add-on attaches to.
External services
DPTag works entirely on your own server, with one exception you control: the optional AI autofill.
When (and only when) you click “Fill with AI” on a passport, or run the AI batch/onboarding, DPTag sends that product’s text to the DPTag AI service at https://dptag.com to generate field suggestions.
- What is sent: the product’s title, short and long description, product categories and attribute values, together with your site’s URL (used to meter the free per-site sample). If you have entered an account key on the AI credits screen, that key goes with the request, so the run is billed to your credit balance instead of the free sample. No customer or order data is ever sent.
- When it is sent: only on your explicit click. DPTag never contacts the service on its own, on a schedule, or in the background.
- Why: the service reads the product text with an AI model and returns proposed values, with a confidence level and the source snippet for each. The service meters usage: a free per-site sample first, then the AI credits on your account if you have entered a key.
- The suggestions are proposals you review and save; nothing is stored remotely as your passport data.
- Sub-processor: to produce the suggestions, the DPTag service passes the product text to Anthropic’s Claude API. It is not used to train models. Anthropic’s privacy policy: https://www.anthropic.com/legal/privacy
- What the service keeps: the requesting site’s domain and a usage counter, so the free sample and the Pro credits can be metered. The product text itself is not stored.
Provider: DPTag (https://dptag.com). Terms: https://dptag.com/terms. Privacy policy: https://dptag.com/privacy.
If you never click the AI feature, DPTag makes no external requests at all.
Third-party libraries
DPTag bundles the QR Code Generator JavaScript library by Kazuhiko Arase (MIT licence, unminified). No data leaves your site.
DPTag bundles two fonts, used only on the public passport page: Inter (Copyright 2016 The Inter Project Authors) and IBM Plex Mono (Copyright 2017 IBM Corp.), both under the SIL Open Font License 1.1. The licence text ships with them in assets/fonts/OFL.txt. They are served from your own domain, never from Google Fonts or any other CDN, so no visitor data reaches a third party and you have nothing extra to disclose.
Installation
- Install and activate WooCommerce.
- Install and activate DPTag.
- Edit any product: use the “Digital Product Passport” box to create its passport.
- Fill in the guided form, publish, download the QR code.
Frequently asked questions
What does “ESPR-ready” actually mean?
The final data formats are not yet published by the European Commission. DPTag structures your product data along the known ESPR requirements so you are ready when the delegated acts land. It is a preparation and transparency tool, not legal advice.
Which product categories are supported?
This version ships Textile & Apparel and Furniture templates. DPTag detects the matching sector from each product’s categories, attributes and text, and you can switch it manually in the passport editor. More sectors are planned, and sectors are never a paid feature.
Does it call external services?
Only for the optional AI autofill, and only when you click it. Everything else (passport pages, QR codes, structured data) is generated and hosted entirely on your own site, with no network calls. See the “External services” section below for exactly what the AI feature sends and when.
Is the AI autofill free?
Your first few products per site are free to try. Beyond that a fill costs one AI credit, because each one is a real call to a service that costs money to run. Credits are on sale to anyone at dptag.com, with no subscription: you buy what your catalogue needs, paste your account key on the AI credits screen, and that is all. DPTag Pro includes a monthly allowance of them. Everything else, creating passports, publishing them, the public pages and the QR codes, is free and unlimited and never touches the network.
Do I have to trust the AI values?
No. AI suggestions are proposals you review: each filled field is highlighted (green when confident, amber when it should be double-checked) with the source snippet it relied on. The AI prefers to leave a field empty rather than guess, because a wrong value is worse than a blank one. Nothing is published until you save it.
Changelog
Corrects two things the plugin was still telling you: the number of AI credits a Pro plan includes, which had changed, and the claim that a subscription was needed to fill a large catalogue, which stopped being true when credits went on open sale.
0.9.5
- Fixed: the Pro screen still said a plan includes 50 AI credits a month. The allowance changed and the plugin, already installed, went on quoting a number the account page contradicted. No figure is printed here any more: the plan includes “a monthly allowance”, and your account says how much, so a price can be corrected without a plugin update.
- Fixed: running out of free AI samples said to upgrade to DPTag Pro. Credits are on sale to anyone, with or without a plan, so the message now says what to actually do, which is buy credits and paste your key.
- The French translation covers the whole plugin again, including everything added since the AI credits screen and the passport page themes.
0.9.4
- Extension points for the passport page’s appearance, so DPTag Pro can add more palettes, a brand colour of your own, and your logo in place of the brand name. This release adds no screen and changes nothing you can see: without the add-on, the page and the three themes behave exactly as in 0.9.3.
- Anything an add-on puts on the passport page can now invalidate what browsers have cached, through a new filter. Without it, changing a logo would have left visitors on the old page with no way to force a refresh, the same trap the themes had to avoid.
0.9.3
- The public passport page can be themed. Three palettes under DPTag > Passport page: Thread, the indigo and gold it has always used; Graphite, a neutral one that prints and photocopies cleanly; and Clay, warmer, for natural fibres. Only the ink changes: the layout, the wording and the data are the same in all three.
- Each theme is shown as a small passport rather than a colour name, drawn with the same code the public page uses, so what you pick is what your customers get.
- Every palette is measured before it ships. The composition bar is a chart, and its segments have to stay tellable apart once the colour is gone, on a photocopy or for a colour-blind reader; each theme separates them at least as well as the original, and the new themes do considerably better.
- Changing the theme refreshes what browsers have cached, so a page you have already looked at does not keep showing you the old colours.
0.9.2
- AI credits no longer need a subscription. They are on sale to anyone at dptag.com, and a new “AI credits” screen is where you paste your account key so a run is billed to that balance. Buying what your catalogue actually needs beats a monthly fee at both ends: eighty products and three thousand products are not the same purchase.
- The key is optional and gates nothing. Without one the plugin behaves exactly as before, including the free AI allowance every site gets, and everything that is not AI stays free and unlimited either way.
- The AI meter shows your credit balance once a key is set, instead of a free allowance you are no longer spending.
0.9.1
- Fixed: after updating from 0.8.0, every public passport link could answer with the shop front page instead of the passport. The URL rule WordPress had stored still pointed at the name the plugin used before it was renamed, and updating a plugin does not rebuild those rules. They are now rebuilt automatically after any update, so the links, and the QR codes printed on your labels, come back on their own.
- The passport post type is now named
dptag_passportinstead ofdpp_passport. A post type name is shared across every plugin on a site, anddppis the generic acronym of the regulation itself, so it was the name a second Digital Product Passport plugin was most likely to claim as well. Your existing passports are renamed in place on update: same passports, same IDs, same UUIDs, so every QR code already printed on a label keeps resolving to the same page. - Escaping moved to the point of output on the two places that had it one call earlier: the AI meter and the public page’s inline stylesheet. Nothing was exploitable, and nothing changes on screen; escaping where the value is printed is what keeps it true when the code around it changes.
0.9.0
- Publishing is unlimited. The free plan used to stop at 10 published passports and quietly save the eleventh as a draft; that cap is gone, along with the notices that announced it. Whatever your catalogue holds, you can publish.
- Multilingual passports, SVG QR downloads and bulk CSV/QR export now ship inside the DPTag Pro add-on instead of sitting in this plugin behind a licence check. Nothing here is locked any more: what this plugin contains, it does. If you subscribe, update the add-on to 1.4.0 and the screens come back exactly where they were. Translations already stored keep working and keep showing on the public passport page, which reads them whether or not the add-on is installed.
- The public passport page’s stylesheet moved into a file of its own and is enqueued rather than printed inline by hand. It is still delivered inside the page, so a passport is still one request: on a phone in front of a shelf, that matters more than the few kilobytes a cached file might have saved.
- The “Upgrade to Pro” menu item is no longer painted gold with a star on every screen of your admin. It is still in the menu, just no longer shouting from someone else’s furniture.
- Hardened: the AI meter’s markup is now filtered through an allow-list before display, and the passport REST listing re-checks every row against your rights instead of trusting a single capability, so a contributor no longer sees other people’s drafts.
Screenshots
For developers
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Best DPTag Digital Product Passpor… alternatives
All digital product passport plugins →FAQ
DPTag Digital Product Passports for…: quick answers
Straight answers, pulled from live WordPress.org data.
Live data from WordPress.org · checked Oct 4, 2026
Is DPTag Digital Product Passports… free?
Yes. DPTag Digital Product Passports… is free to download and use from the official WordPress.org plugin directory.
Is DPTag Digital Product Passports… safe to use in 2026?
DPTag Digital Product Passports… is a solid plugin choice in 2026, with a few things worth checking first. Was last updated 4 weeks ago, and scores 64/100 on our health check.
How many websites use DPTag Digital Product Passports…?
DPTag Digital Product Passports… is active on <10 WordPress websites and has been downloaded 201 times since it launched in September 2026. It was downloaded 206 times in the last 30 days.
Does DPTag Digital Product Passports… work with WordPress 7.1?
Yes. The developer has tested DPTag Digital Product Passports… up to WordPress 7.1.2, the latest release. It requires WordPress 6.4 or newer.
What PHP version does DPTag Digital Product Passports… need?
DPTag Digital Product Passports… requires PHP 8.0 or higher. Most hosts run PHP 8.x today, so it works on any modern WordPress hosting.
When was DPTag Digital Product Passports… last updated?
The latest version, 0.9.5, was released on September 6, 2026 (4 weeks ago).
Who makes DPTag Digital Product Passports…?
DPTag Digital Product Passports… is developed and maintained by DPTag.
What are the best alternatives to DPTag Digital Product Passports…?
The most popular alternatives to DPTag Digital Product Passports… are DPPBuilder (<10 installs), Digital Product Passport (<10 installs) and Digital Product Passport fo… (<10 installs).
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