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Dev Highlighter icon
Actively maintained Tested up to 7.0.7 #5 in auto-link

Dev Highlighter

Highlight, style, and automatically link keywords across your WordPress site with a flexible, context-aware rules engine.

Active installs<10New
Downloads · 30d52▲ +30% vs prev. 30d
Rating—0 reviews
Health score55/100Fair
All-time downloads168Since Jul 2026
Support resolved—No recent threads
RequiresWP 6.0PHP 7.4+
Downloads · 7d16▲ +77.8% week over week
Our verdict

Use with caution

Dev Highlighter works, but test it on a staging site before relying on it in 2026. Was last updated 3 months ago, and scores 55/100 on our health check.

  • Small user base (<10 active installs)
  • Very few reviews so far

How does it stack up?

Side-by-side on installs, updates, ratings & support

Daily downloads

4914Jul 15Aug 25Oct 5
Yesterday1
Daily average (1y)2
Peak day19Jul 16, 2026
Last 12 months169

Download spikes usually follow a new release — each site that auto-updates counts as a download.

Rankings

Where Dev Highlighter stands today

WordPress.org search rankings

Live position in the plugin search, top 100
KeywordPositionCompeting pluginsCategory
auto-link >100 7,261 Best auto-link plugins →
highlight keywords >100 348 Best highlight keywords plugins →
keyword highlight #86 348 Best keyword highlight plugins →
keyword linking >100 446 Best keyword linking plugins →
text highlighter #32 134 Best text highlighter plugins →

About Dev Highlighter

From the official readme · v1.2.0

Description

Dev Highlighter lets you turn any word or phrase into a styled, optionally-linked highlight everywhere it appears in your content — without editing a single post by hand.

Define a keyword once, choose how it should look (text colour, background colour, bold, italic, underline), optionally give it a link, and Dev Highlighter does the rest on the front end. It is built for performance: rules are compiled and cached, and content is parsed safely with DOMDocument so your markup is never mangled.

Key features

  • Context-aware rules engine — one keyword can have many rules, each with its own colour, link, and target. Highlight “Mental Health” gold site-wide, green on selected pages, and blue in a category — all at once.
  • Targeting — apply a rule Site-Wide, or to Selected Pages, Selected Posts, Categories, Tags, or Post Types.
  • Exclusions — exclude specific posts/pages by ID, categories, or whole post types per rule.
  • Priority system — when several rules match, the most specific one wins (Page › Post › Category › Tag › Post Type › Site-Wide); a per-rule priority breaks ties.
  • Smart conflict detection — the admin flags keywords with multiple rules and shows which one wins.
  • Future-proof architecture — a pluggable condition registry and filterable scope weights make new conditions drop-in additions.
  • Unlimited keyword rules — add as many as you need.
  • Styling — text colour, background colour, bold, italic, and underline per keyword.
  • Auto-linking — add an optional URL to turn a keyword into a link, with optional “open in new tab” (adds rel="noopener noreferrer").
  • Smart phrase protection — longer phrases always win, so “Mental Health Program” is never broken into “Mental Health” + “Program”.
  • Post type control — choose exactly where processing runs: Posts, Pages, or any public custom post type.
  • Safe parsing — never touches text inside script, style, textarea, pre, code, or existing links.
  • Optimised CSS — identical styles are de-duplicated into shared, generated classes; no repeated inline CSS.
  • Import / Export — move your rules between sites as JSON, with merge or replace.
  • Performance first — compiled rules are cached in a transient and only rebuilt when a rule changes, so sites with 500+ keywords stay fast.
  • Translation ready — fully internationalised with the dev-highlighter text domain.

Where processing runs

Dev Highlighter only filters the_content on the front end. It never runs in the admin area, feeds, REST requests, AJAX requests, or cron. It makes no external/third-party HTTP requests.

Extensible by design

Dev Highlighter exposes documented filters and actions (word_spotlight_condition_evaluators, word_spotlight_collect_conditions, word_spotlight_sanitize_extra_conditions, word_spotlight_rule_builder_fields, and the scope-weight filters) so optional add-ons can register new targeting conditions and rule-builder fields without modifying the core engine. An optional premium add-on, Dev Highlighter Pro, builds on these hooks; it is a separate plugin and is not required for any feature described above.

Installation

  1. Upload the dev-highlighter folder to the /wp-content/plugins/ directory, or install the plugin through the Plugins screen in WordPress.
  2. Activate the plugin through the Plugins screen.
  3. Go to Dev Highlighter → Keywords and add your first keyword rule.
  4. Visit Dev Highlighter → Settings to choose which post types are processed and to set any exclusions.

Frequently asked questions

Does it modify my stored content?

No. Highlighting happens on output via the the_content filter. Your posts are never altered in the database.

Will it break my HTML?

No. Content is parsed with DOMDocument rather than naive string replacement, and text inside script, style, textarea, pre, code, and existing a tags is skipped.

How does phrase protection work?

Keywords are sorted longest-first and matched with ordered alternation, so the longest matching phrase at any position always wins.

Is it fast on large sites?

Yes. Compiled rules and the generated stylesheet are cached in a transient and only rebuilt when you change a rule. A fast pre-check skips the DOM entirely on content that contains no keywords.

How do I exclude my cart or checkout page?

Go to Dev Highlighter → Settings → Exclusions and add the page slugs (for example cart, checkout, my-account) or their post IDs.

Does the plugin contact any external service?

No. The free plugin makes no outbound network requests and stores all of its data in your own WordPress database.

Changelog

Adds documented extension points for optional add-ons. The core rules engine is unchanged and all existing rules are preserved.

1.2.0

  • Added documented extension points (filters/actions) so optional add-ons can register custom targeting conditions and rule-builder fields without modifying the core engine.
  • Internal refinements to the rules engine and admin.

1.1.0

  • New: context-aware rules engine — multiple rules per keyword, each with its own styling, link, and target.
  • New: rule targeting by Site-Wide, Selected Pages, Selected Posts, Categories, Tags, or Post Types.
  • New: per-rule exclusions (post/page IDs, categories, post types) and a priority tiebreaker.
  • New: specificity-based priority resolution (Page › Post › Category › Tag › Post Type › Site-Wide) — the most specific rule always wins.
  • New: visual rule builder with a live preview and smart conflict detection.
  • New: pluggable condition registry and filters for future conditions.
  • Existing keywords are automatically migrated to Site-Wide rules — no action needed.

1.0.0

  • Initial release.

Full changelog on WordPress.org →

Screenshots

The Keywords list with live style previews.
The Keywords list with live style previews.
Adding a keyword with colour pickers and styling options.
Adding a keyword with colour pickers and styling options.
The Settings screen with post type control and exclusions.
The Settings screen with post type control and exclusions.

For developers

Is this your plugin? Show off the numbers.

Add a live badge to your site, docs or GitHub README. It updates on its own — no account needed.

Active installs badge Rating badge Health score badge

Best Dev Highlighter alternatives

All auto-link plugins →
Alternatives
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FAQ

Dev Highlighter: quick answers

Straight answers, pulled from live WordPress.org data.

Live data from WordPress.org · checked Oct 6, 2026

Is Dev Highlighter free?

Yes. Dev Highlighter is free to download and use from the official WordPress.org plugin directory.

Is Dev Highlighter safe to use in 2026?

Dev Highlighter works, but test it on a staging site before relying on it in 2026. Was last updated 3 months ago, and scores 55/100 on our health check.

How many websites use Dev Highlighter?

Dev Highlighter is active on <10 WordPress websites and has been downloaded 168 times since it launched in July 2026. It was downloaded 52 times in the last 30 days.

Does Dev Highlighter work with WordPress 7.1?

Dev Highlighter is officially tested up to WordPress 7.0.7, while the latest release is 7.1.3. It may still work, but try it on a staging site first.

What PHP version does Dev Highlighter need?

Dev Highlighter requires PHP 7.4 or higher. Most hosts run PHP 8.x today, so it works on any modern WordPress hosting.

When was Dev Highlighter last updated?

The latest version, 1.2.0, was released on July 16, 2026 (3 months ago).

Who makes Dev Highlighter?

Dev Highlighter is developed and maintained by devshujon.

What are the best alternatives to Dev Highlighter?

The most popular alternatives to Dev Highlighter are LinkBoss (2K+ installs), AutoLink (20+ installs) and SurfLink (10+ installs).

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