Ortto
Grow your brand faster with a customer data and marketing automation platform designed for businesses who sell online.
Use with caution
Ortto works, but test it on a staging site before relying on it in 2026. It runs on 20+ sites and was last updated 4 months ago, and scores 52/100 on our health check.
- Small user base (20+ active installs)
- Very few reviews so far
How does it stack up?
Side-by-side on installs, updates, ratings & support
Daily downloads
Download spikes usually follow a new release — each site that auto-updates counts as a download.
Rankings
Where Ortto stands todayWordPress.org search rankings
Live position in the plugin search, top 100| Keyword | Position |
|---|---|
| autopilot | #46 |
| >100 | |
| marketing | >100 |
| ortto | #4 |
| woocommerce | >100 |
Version adoption
Share of active sites per release.
About Ortto
From the official readme · v1.0.24Description
Grow your brand faster with a customer data and marketing automation platform designed for businesses who sell online.
We’ve brought your customer data, audiences, marketing and analytics together on one platform – all you have to do is switch it ON.
Target the audiences that matter most
- When you connect your customer data we’ll unlock a single view of your customer and help you understand which audiences you should be targeting across the customer lifecycle.
- Switch ON campaigns to target subscribers, customers, abandoned carts, Customers waiting on stock, repeat customers, abandoned browsers and VIP customers.
Send highly personalized multi-channel messages
- Deliver the right message, to the right audience, at the right moment with multi-channel journeys and marketing campaigns designed to drive growth across the customer lifecycle.
- Automate messages at every stage of the journey to recover abandoned carts, turn browsers into customers and welcome subscribers.
- Orchestrate email, pop ups and retargeting messages. Deliver the right message, on the right channel at precisely the right time.
Turn insights into action with advanced analytics
- Take immediate action on insights you discover from your connected customer data platform with reports and dashboards. Discover the website and activity that leads to revenue.
- A simple and visual report builder can answer questions that span multiple data sources, for example “Which UTM campaign led to the most orders?”.
- Build funnels and cohorts that show every step of your marketing funnel. See drop off points in the customer journey and take action to increase conversion rates.
- Combine all of your needle moving metrics on a single dashboard. Easily set goals and share dashboards with your whole team.
Join thousands of brands delivering a better customer experience with Ortto
Installation
To complete the setup of this plugin you will need an existing Ortto account. If you do not have an account you can sign up free. Even if you have already connected the WooCommerce data source to Ortto you must complete the steps below to finish setup. You can learn more about correct setup by reading our documentation.
- Install
orttoplugin - Activate the plugin through the ‘Plugins’ menu in WordPress
- Connect Ortto account
- Enable website tracking script
Frequently asked questions
Is there a free plan?
Yes, there is a free plan. It includes 2,000 subscribers and 8,000 emails per month.
Can you trial a paid plan?
Yes, you can try any paid plan for up to 14 days.
Do I need an Ortto account?
Yes, you will need an Ortto account. If you do not have an account you can sign up free.
Changelog
Capture script was updated and your plugin will require you to reconnect it. Please do it as soon as possible to prevent downtime of the service.
1.0.4
- Fix capture script address.
1.0.5
- Update capture script to newest version.
1.0.6
- Added form submitted activity to waiting on stock widget.
1.0.7
- Fix waiting on stock widget submits for non form events.
1.0.8
- Fix waiting on stock widget attributes.
1.0.9
- Cleanup public js script from comments.
Screenshots
For developers
Is this your plugin? Show off the numbers.
Add a live badge to your site, docs or GitHub README. It updates on its own — no account needed.
Best Ortto alternatives
All autopilot plugins →
FAQ
Ortto: quick answers
Straight answers, pulled from live WordPress.org data.
Live data from WordPress.org · checked Oct 1, 2026
Is Ortto free?
Yes. Ortto is free to download and use from the official WordPress.org plugin directory.
Is Ortto safe to use in 2026?
Ortto works, but test it on a staging site before relying on it in 2026. It runs on 20+ sites and was last updated 4 months ago, and scores 52/100 on our health check.
How many websites use Ortto?
Ortto is active on 20+ WordPress websites and has been downloaded 3,980 times since it launched in August 2021. It was downloaded 113 times in the last 30 days.
Does Ortto work with WordPress 7.1?
Ortto is officially tested up to WordPress 7.0.6, while the latest release is 7.1.2. It may still work, but try it on a staging site first.
What PHP version does Ortto need?
Ortto requires PHP 7.4 or higher. Most hosts run PHP 8.x today, so it works on any modern WordPress hosting.
When was Ortto last updated?
The latest version, 1.0.24, was released on May 22, 2026 (4 months ago).
Who makes Ortto?
Ortto is developed and maintained by rafalautopilot.
What are the best alternatives to Ortto?
The most popular alternatives to Ortto are BrightEdge Autopilot (600+ installs), Edward (100+ installs) and News-Parser (100+ installs).
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