AdUnblocker

AdUnblocker helps publishers understand how ad blocking affects their site and recover visitor support with configurable, accessible messages.

The free plugin detects blocked advertising assets, displays the popup you design, and provides a seven-day view of detection and recovery outcomes. AdUnblocker is fully compatible with Gutenberg, so you can build your own popup layouts with familiar WordPress blocks. Analytics stay in your WordPress database and raw IP addresses are never stored.

Learn more on the AdUnblocker product page or ask a question in the WordPress.org support forum.

Fully Gutenberg compatible

Design your own recovery popups in Gutenberg instead of working with a fixed message or raw HTML. Use the native WordPress block editor and combine familiar blocks such as headings, paragraphs, images, buttons, lists, and columns into a custom popup layout.

• Start from an automatically created, inactive starter popup.
• Choose strict, temporary, or dismissible behaviour.
• Control display delay, page or session scope, colours, spacing, width, padding, and border radius.
• Show a customizable “allow ads and refresh” action.
• Display a popup across the site or target selected pages.
• Preview the adblock experience from an authenticated popup action without changing the live campaign.
• Keep unlimited popup drafts. The free edition allows one published popup at a time.
• Disable AdUnblocker on individual pages when needed.

Measure detection and recovery

The free analytics dashboard reports the last seven days of activity:

• Adblock rate, total detection checks, and blocked checks.
• Unique blocked visitors and popup viewers.
• Dismissed and recovered visitors.
• Recovery and dismissal rates.
• Daily blocked, not-blocked, and inconclusive detection trends.
• Per-popup views, recoveries, dismissals, and conversion rates.

Visitor identifiers are generated in the browser and stored as salted hashes in WordPress. Raw IP addresses are not stored. Free analytics are automatically pruned after seven days and administrators can clear them at any time.

Built for resilient delivery

AdUnblocker can regenerate its frontend script and stylesheet with randomized names and selectors. Generated assets are stored in WordPress’s persistent cache directory, with safe fallback to the bundled assets when that location is unavailable.

The frontend recovery interface supports keyboard operation, focus management, Escape-key behaviour where dismissal is allowed, and reduced-motion preferences.

Pro Add-on

AdUnblocker Pro is delivered as a separate add-on and requires the free plugin.

Pro adds:

• Multiple simultaneous active popup campaigns.
• Editable multi-step recovery journeys.
• URL, device, browser, and session-pageview targeting rules.
• Weighted A/B experiment variants and variant leaderboards.
• Subscription URL handoffs and signed JSON webhook endpoints compatible with Mailchimp, Kit, or custom automation.
• Recovery funnel reporting.
• Seven, 30, and 90-day reporting ranges.
• Device, browser, and page-level analytics.
• License activation and authenticated add-on updates.

External Services

AdUnblocker may contact Google’s AdSense service from the visitor’s browser on public pages where ad-block detection is enabled. This external connection supports the plugin’s client-side detection feature; the plugin does not send its analytics records or WordPress account data to Google.

The visitor’s browser makes this request directly to Google. Google may receive standard web-request information such as the visitor’s IP address, browser user agent, and referring page. This service is provided by Google under its Privacy Policy and AdSense Terms and Conditions.