Head-to-head · September 2026
Substack Importer vs Starter Templates & Sites…
Starter Templates & Sites P… comes out ahead, winning 6 of 7 head-to-head checks against Substack Importer.
Substack Importer
The Substack Importer will import content from an export file downloaded from your Substack newsletter.
Starter Templates & Sites Pack by Theme…
Discover a vast collection of premium starter sites and website templates. Instantly import complete demo…
| Metric | Substack Importer | Starter Templates & Sites… |
|---|---|---|
| Active installs | 1K+ | 70K+ |
| Downloads (30 days) | 361 | 14.5K |
| Download trend | -6.2% | -79.2% |
| Rating | 2.8/5 | 4.7/5 |
| Reviews | 4 | 197 |
| Health score | 48/100 | 70/100 |
| Last updated | 5 months ago | 1 month ago |
| Tested up to | WP 6.9.9 | WP 7.0.6 |
| Support resolved | — | 0% |
| Requires PHP | 7.4+ | 7.4+ |
| First released | Dec 2020 | Dec 2016 |
Daily downloads, last 90 days
Substack ImporterStarter Templates & Sit…
Choose Substack Importer if…
You care most about download trend.
- Low rating so far — 2.8/5 from only 4 reviews
- Only tested up to WordPress 6.9 (latest is 7.1)
Choose Starter Templates & Sites… if…
You care most about active installs, downloads (30 days) and reviews.
- Proven at scale on 70K+ active sites
- Loved by users — 4.7/5 from 197 reviews
Both compete in: importer
FAQ
Substack Importer vs Starter Templates & Sites…: quick answers
Straight answers, pulled from live WordPress.org data.
Live data from WordPress.org · checked Sep 29, 2026
Which is better, Substack Importer or Starter Templates & Sites P…?
Starter Templates & Sites P… comes out ahead, winning 6 of 7 head-to-head checks against Substack Importer. Choose Substack Importer if you care most about download trend. Choose Starter Templates & Sites P… if you care most about active installs, downloads (30 days) and reviews.
Is Substack Importer more popular than Starter Templates & Sites P…?
Starter Templates & Sites P… is the more popular of the two with 70K+ active installs, compared with 1K+ for Substack Importer.
Can I use Substack Importer and Starter Templates & Sites P… together?
Both plugins cover importer, so most sites only need one. Running two plugins that do the same job can cause conflicts and slow your site down — pick the one that fits best and remove the other.
Are Substack Importer and Starter Templates & Sites P… free?
Yes. Both are free to download from the official WordPress.org plugin directory. Either may also offer paid upgrades from its developer.
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