Head-to-head · October 2026
PrettyLinks vs Snipwing
PrettyLinks comes out ahead, winning 5 of 6 head-to-head checks against Snipwing.
PrettyLinks
PrettyLinks takes any long, ugly URL and turns it into a short, branded link on your own domain. So instead…
Snipwing
Snipwing turns your own domain into a short-link service. Name a link once and you get a branded URL like…
| Metric | PrettyLinks | Snipwing |
|---|---|---|
| Active installs | 200K+ | <10 |
| Downloads (30 days) | 42.3K | 103 |
| Download trend | -27% | 0% |
| Rating | 4.8/5 | — |
| Reviews | 1,321 | 0 |
| Health score | 90/100 | 64/100 |
| Last updated | 19 hours ago | 3 weeks ago |
| Tested up to | WP 7.1.3 | WP 7.1.3 |
| Support resolved | 64% | — |
| Requires PHP | 7.4+ | 8.1+ |
| First released | Mar 2009 | Sep 2026 |
Daily downloads, last 90 days
PrettyLinksSnipwing
Choose PrettyLinks if…
You care most about active installs, downloads (30 days) and reviews.
- Proven at scale on 200K+ active sites
- Loved by users — 4.8/5 from 1,321 reviews
- Actively developed — last update 19 hours ago
- Tested with the latest WordPress (7.1)
Choose Snipwing if…
You care most about download trend.
- Actively developed — last update 3 weeks ago
- Tested with the latest WordPress (7.1)
- Small user base (<10 active installs)
- Very few reviews so far
- Needs PHP 8.1 or newer
Both compete in: link management url shortener
FAQ
PrettyLinks vs Snipwing: quick answers
Straight answers, pulled from live WordPress.org data.
Live data from WordPress.org · checked Oct 7, 2026
Which is better, PrettyLinks or Snipwing?
PrettyLinks comes out ahead, winning 5 of 6 head-to-head checks against Snipwing. Choose PrettyLinks if you care most about active installs, downloads (30 days) and reviews. Choose Snipwing if you care most about download trend.
Is PrettyLinks more popular than Snipwing?
PrettyLinks is the more popular of the two with 200K+ active installs, compared with <10 for Snipwing.
Can I use PrettyLinks and Snipwing together?
Both plugins cover link management and url shortener, so most sites only need one. Running two plugins that do the same job can cause conflicts and slow your site down — pick the one that fits best and remove the other.
Are PrettyLinks and Snipwing free?
Yes. Both are free to download from the official WordPress.org plugin directory. Either may also offer paid upgrades from its developer.
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