Head-to-head · October 2026
Link Juice Optimizer vs Internal Link Building
Link Juice Optimizer comes out ahead, winning 7 of 7 head-to-head checks against Internal Link Building.
Link Juice Optimizer
The plugin allows to obfuscate links in 3 parts of our WordPress:
Internal Link Building
SEO Internal Link Building used for Inner linking of website. this plugin will boom your terrific and make…
| Metric | Link Juice Optimizer | Internal Link Building |
|---|---|---|
| Active installs | 5K+ | 20+ |
| Downloads (30 days) | 387 | 64 |
| Download trend | +35.8% | -17.9% |
| Rating | 5/5 | 3/5 |
| Reviews | 4 | 2 |
| Health score | 36/100 | 25/100 |
| Last updated | 3 years ago | 8 years ago |
| Tested up to | WP 6.4.13 | WP 4.9.34 |
| Support resolved | — | — |
| Requires PHP | 5.6.39+ | Any |
| First released | Apr 2022 | Jan 2015 |
Daily downloads, last 90 days
Link Juice OptimizerInternal Link Building
Choose Link Juice Optimizer if…
You care most about active installs, downloads (30 days) and download trend.
- Very few reviews so far
- No update in 2 years
- Only tested up to WordPress 6.4 (latest is 7.1)
Choose Internal Link Building if…
You prefer its feature set and workflow — it holds its own on the fundamentals.
- Small user base (20+ active installs)
- Very few reviews so far
- No update in 8 years
- Only tested up to WordPress 4.9 (latest is 7.1)
Both compete in: internal linking
FAQ
Link Juice Optimizer vs Internal Link Building: quick answers
Straight answers, pulled from live WordPress.org data.
Live data from WordPress.org · checked Oct 16, 2026
Which is better, Link Juice Optimizer or Internal Link Building?
Link Juice Optimizer comes out ahead, winning 7 of 7 head-to-head checks against Internal Link Building. Choose Link Juice Optimizer if you care most about active installs, downloads (30 days) and download trend.
Is Link Juice Optimizer more popular than Internal Link Building?
Link Juice Optimizer is the more popular of the two with 5K+ active installs, compared with 20+ for Internal Link Building.
Can I use Link Juice Optimizer and Internal Link Building together?
Both plugins cover internal linking, so most sites only need one. Running two plugins that do the same job can cause conflicts and slow your site down — pick the one that fits best and remove the other.
Are Link Juice Optimizer and Internal Link Building free?
Yes. Both are free to download from the official WordPress.org plugin directory. Either may also offer paid upgrades from its developer.
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