Head-to-head · September 2026
Imagify Image Optimizatio… vs Smush
Smush comes out ahead, winning 5 of 7 head-to-head checks against Imagify Image Optimization:….
Imagify Image Optimization: Optimize Im…
Image optimization in 1‑click: compress, resize & convert to WebP/AVIF – free up to 20MB/month. Enjoy the…
Smush
Compress images, optimize images, and enable image lazy load automatically with the powerful Smush image…
| Metric | Imagify Image Optimizatio… | Smush |
|---|---|---|
| Active installs | 1M+ | 1M+ |
| Downloads (30 days) | 639.3K | 676.1K |
| Download trend | -53.2% | -27.8% |
| Rating | 4.3/5 | 4.8/5 |
| Reviews | 1,655 | 6,052 |
| Health score | 95/100 | 93/100 |
| Last updated | 3 weeks ago | 1 week ago |
| Tested up to | WP 7.1.2 | WP 7.1.2 |
| Support resolved | 100% | 75% |
| Requires PHP | 7.4+ | 7.4+ |
| First released | Jan 2016 | Dec 2008 |
Daily downloads, last 90 days
Imagify Image Optimizat…Smush
Choose Imagify Image Optimizatio… if…
You care most about health score and support resolved.
- One of the most-used plugins on the web — 1M+ active sites
- Actively developed — last update 3 weeks ago
- Tested with the latest WordPress (7.1)
Choose Smush if…
You care most about downloads (30 days), download trend and rating.
- One of the most-used plugins on the web — 1M+ active sites
- Loved by users — 4.8/5 from 6,052 reviews
- Actively developed — last update 1 week ago
- Tested with the latest WordPress (7.1)
Both compete in: compress images convert webp image optimization optimize images
FAQ
Imagify Image Optimizatio… vs Smush: quick answers
Straight answers, pulled from live WordPress.org data.
Live data from WordPress.org · checked Sep 26, 2026
Which is better, Imagify Image Optimization:… or Smush?
Smush comes out ahead, winning 5 of 7 head-to-head checks against Imagify Image Optimization:…. Choose Imagify Image Optimization:… if you care most about health score and support resolved. Choose Smush if you care most about downloads (30 days), download trend and rating.
Is Imagify Image Optimization:… more popular than Smush?
Imagify Image Optimization:… is the more popular of the two with 1M+ active installs, compared with 1M+ for Smush.
Can I use Imagify Image Optimization:… and Smush together?
Both plugins cover compress images, convert webp and image optimization, so most sites only need one. Running two plugins that do the same job can cause conflicts and slow your site down — pick the one that fits best and remove the other.
Are Imagify Image Optimization:… and Smush free?
Yes. Both are free to download from the official WordPress.org plugin directory. Either may also offer paid upgrades from its developer.
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