Head-to-head · October 2026
Fathom Analytics for WP vs Matomo Analytics
Matomo Analytics comes out ahead, winning 6 of 8 head-to-head checks against Fathom Analytics for WP.
Fathom Analytics for WP
The best Google Analytics alternative for WordPress Fathom Analytics is a simple-to-use, privacy-focused…
Matomo Analytics
Version 5.11.1 and above include an important security related fix, it is highly recommended to update to…
| Metric | Fathom Analytics for WP | Matomo Analytics |
|---|---|---|
| Active installs | 10K+ | 100K+ |
| Downloads (30 days) | 1.2K | 35K |
| Download trend | +26.2% | -67.8% |
| Rating | 4.8/5 | 4.6/5 |
| Reviews | 25 | 178 |
| Health score | 61/100 | 75/100 |
| Last updated | 11 months ago | 1 month ago |
| Tested up to | WP 6.8.11 | WP 7.1.0 |
| Support resolved | — | 0% |
| Requires PHP | 5.4+ | 7.2.5+ |
| First released | Sep 2018 | Feb 2020 |
Daily downloads, last 90 days
Fathom Analytics for WPMatomo Analytics
Choose Fathom Analytics for WP if…
You care most about download trend and rating.
- Proven at scale on 10K+ active sites
- Loved by users — 4.8/5 from 25 reviews
- Momentum — downloads up 26.2% vs the previous 30 days
- Only tested up to WordPress 6.8 (latest is 7.1)
Choose Matomo Analytics if…
You care most about active installs, downloads (30 days) and reviews.
- Proven at scale on 100K+ active sites
- Loved by users — 4.6/5 from 178 reviews
- Tested with the latest WordPress (7.1)
Both compete in: analytics privacy friendly
FAQ
Fathom Analytics for WP vs Matomo Analytics: quick answers
Straight answers, pulled from live WordPress.org data.
Live data from WordPress.org · checked Oct 18, 2026
Which is better, Fathom Analytics for WP or Matomo Analytics?
Matomo Analytics comes out ahead, winning 6 of 8 head-to-head checks against Fathom Analytics for WP. Choose Fathom Analytics for WP if you care most about download trend and rating. Choose Matomo Analytics if you care most about active installs, downloads (30 days) and reviews.
Is Fathom Analytics for WP more popular than Matomo Analytics?
Matomo Analytics is the more popular of the two with 100K+ active installs, compared with 10K+ for Fathom Analytics for WP.
Can I use Fathom Analytics for WP and Matomo Analytics together?
Both plugins cover analytics and privacy friendly, so most sites only need one. Running two plugins that do the same job can cause conflicts and slow your site down — pick the one that fits best and remove the other.
Are Fathom Analytics for WP and Matomo Analytics free?
Yes. Both are free to download from the official WordPress.org plugin directory. Either may also offer paid upgrades from its developer.
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