Head-to-head · October 2026
DXP ToolKit vs Optional Content
Optional Content comes out ahead, winning 4 of 7 head-to-head checks against DXP ToolKit.
DXP ToolKit
Boost conversions by engaging your audience with DXP ToolKit’s no-code personalization for digital…
Optional Content
This plugin allows you to show or hide content on a page or post based on a simple shortcode. You don’t need…
| Metric | DXP ToolKit | Optional Content |
|---|---|---|
| Active installs | 10+ | 40+ |
| Downloads (30 days) | 69 | 75 |
| Download trend | +97.1% | +97.4% |
| Rating | 5/5 | 5/5 |
| Reviews | 1 | 2 |
| Health score | 64/100 | 31/100 |
| Last updated | 2 months ago | 15 years ago |
| Tested up to | WP 7.0.7 | WP 3.1.4 |
| Support resolved | — | — |
| Requires PHP | 7.4.0+ | Any |
| First released | Sep 2022 | Mar 2010 |
Daily downloads, last 90 days
DXP ToolKitOptional Content
Choose DXP ToolKit if…
You care most about health score, last updated and tested up to.
- Small user base (10+ active installs)
- Very few reviews so far
Choose Optional Content if…
You care most about active installs, downloads (30 days) and download trend.
- Small user base (40+ active installs)
- Very few reviews so far
- No update in 15 years
- Only tested up to WordPress 3.1 (latest is 7.1)
Both compete in: conditional content
FAQ
DXP ToolKit vs Optional Content: quick answers
Straight answers, pulled from live WordPress.org data.
Live data from WordPress.org · checked Oct 10, 2026
Which is better, DXP ToolKit or Optional Content?
Optional Content comes out ahead, winning 4 of 7 head-to-head checks against DXP ToolKit. Choose DXP ToolKit if you care most about health score, last updated and tested up to. Choose Optional Content if you care most about active installs, downloads (30 days) and download trend.
Is DXP ToolKit more popular than Optional Content?
Optional Content is the more popular of the two with 40+ active installs, compared with 10+ for DXP ToolKit.
Can I use DXP ToolKit and Optional Content together?
Both plugins cover conditional content, so most sites only need one. Running two plugins that do the same job can cause conflicts and slow your site down — pick the one that fits best and remove the other.
Are DXP ToolKit and Optional Content free?
Yes. Both are free to download from the official WordPress.org plugin directory. Either may also offer paid upgrades from its developer.
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