Head-to-head · October 2026
WebToffee eCommerce Marke… vs Email Templates Customize…
WebToffee eCommerce Marketi… comes out ahead, winning 5 of 9 head-to-head checks against Email Templates Customizer….
WebToffee eCommerce Marketing Automation
WebToffee eCommerce Marketing Automation (formerly known as Decorator WooCommerce Email Customizer) is an…
Email Templates Customizer and Designer…
Email Templates is a WordPress plugin that allows you to customize your WooCommerce and WordPress website’s…
| Metric | WebToffee eCommerce Marke… | Email Templates Customize… |
|---|---|---|
| Active installs | 10K+ | 20K+ |
| Downloads (30 days) | 1.7K | 3.6K |
| Download trend | -56% | -7.2% |
| Rating | 4.8/5 | 4.6/5 |
| Reviews | 54 | 133 |
| Health score | 89/100 | 73/100 |
| Last updated | 2 months ago | 4 months ago |
| Tested up to | WP 7.1.3 | WP 7.0.7 |
| Support resolved | 100% | 75% |
| Requires PHP | 5.6+ | 7.1+ |
| First released | Dec 2016 | Jul 2015 |
Daily downloads, last 90 days
WebToffee eCommerce Mar…Email Templates Customi…
Choose WebToffee eCommerce Marke… if…
You care most about rating, health score and last updated.
- Proven at scale on 10K+ active sites
- Loved by users — 4.8/5 from 54 reviews
- Tested with the latest WordPress (7.1)
Choose Email Templates Customize… if…
You care most about active installs, downloads (30 days) and download trend.
- Proven at scale on 20K+ active sites
- Loved by users — 4.6/5 from 133 reviews
Both compete in: Email Customizer
FAQ
WebToffee eCommerce Marke… vs Email Templates Customize…: quick answers
Straight answers, pulled from live WordPress.org data.
Live data from WordPress.org · checked Oct 19, 2026
Which is better, WebToffee eCommerce Marketi… or Email Templates Customizer…?
WebToffee eCommerce Marketi… comes out ahead, winning 5 of 9 head-to-head checks against Email Templates Customizer…. Choose WebToffee eCommerce Marketi… if you care most about rating, health score and last updated. Choose Email Templates Customizer… if you care most about active installs, downloads (30 days) and download trend.
Is WebToffee eCommerce Marketi… more popular than Email Templates Customizer…?
Email Templates Customizer… is the more popular of the two with 20K+ active installs, compared with 10K+ for WebToffee eCommerce Marketi….
Can I use WebToffee eCommerce Marketi… and Email Templates Customizer… together?
Both plugins cover Email Customizer, so most sites only need one. Running two plugins that do the same job can cause conflicts and slow your site down — pick the one that fits best and remove the other.
Are WebToffee eCommerce Marketi… and Email Templates Customizer… free?
Yes. Both are free to download from the official WordPress.org plugin directory. Either may also offer paid upgrades from its developer.
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