Head-to-head · October 2026
Custom Shortlink Structure vs White Label CMS
White Label CMS comes out ahead, winning 6 of 7 head-to-head checks against Custom Shortlink Structure.
Custom Shortlink Structure
This plugin will add new settings to your Settings -> Permalinks screen for you to specify your blog’s…
White Label CMS
The White Label CMS plugin is for developers who want to give their clients a more personalised and less…
| Metric | Custom Shortlink Structure | White Label CMS |
|---|---|---|
| Active installs | 10+ | 200K+ |
| Downloads (30 days) | 37 | 19.6K |
| Download trend | -7.5% | -16.1% |
| Rating | 3/5 | 4.7/5 |
| Reviews | 2 | 114 |
| Health score | 24/100 | 65/100 |
| Last updated | 14 years ago | 4 months ago |
| Tested up to | WP 3.6.1 | WP 7.0.7 |
| Support resolved | — | 0% |
| Requires PHP | Any | 5.4+ |
| First released | Apr 2013 | Apr 2010 |
Daily downloads, last 90 days
Custom Shortlink Struct…White Label CMS
Choose Custom Shortlink Structure if…
You care most about download trend.
- Small user base (10+ active installs)
- Very few reviews so far
- No update in 13 years
- Only tested up to WordPress 3.6 (latest is 7.1)
Choose White Label CMS if…
You care most about active installs, downloads (30 days) and reviews.
- Proven at scale on 200K+ active sites
- Loved by users — 4.7/5 from 114 reviews
Both compete in: custom
FAQ
Custom Shortlink Structure vs White Label CMS: quick answers
Straight answers, pulled from live WordPress.org data.
Live data from WordPress.org · checked Oct 22, 2026
Which is better, Custom Shortlink Structure or White Label CMS?
White Label CMS comes out ahead, winning 6 of 7 head-to-head checks against Custom Shortlink Structure. Choose Custom Shortlink Structure if you care most about download trend. Choose White Label CMS if you care most about active installs, downloads (30 days) and reviews.
Is Custom Shortlink Structure more popular than White Label CMS?
White Label CMS is the more popular of the two with 200K+ active installs, compared with 10+ for Custom Shortlink Structure.
Can I use Custom Shortlink Structure and White Label CMS together?
Both plugins cover custom, so most sites only need one. Running two plugins that do the same job can cause conflicts and slow your site down — pick the one that fits best and remove the other.
Are Custom Shortlink Structure and White Label CMS free?
Yes. Both are free to download from the official WordPress.org plugin directory. Either may also offer paid upgrades from its developer.
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