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Head-to-head · October 2026

Advanced Ads vs APPRL

Advanced Ads comes out ahead, winning 6 of 6 head-to-head checks against APPRL.

Our pick Advanced Ads – Ad Manager & AdSense

Advanced Ads – Ad Manager & AdSense

Advanced Ads is the most comprehensive ad management tool available. It strikes the perfect balance between…

6wins
85
VS
APPRL

APPRL

This plugin automatically creates APPRL-links from the original retailer links that you enter in your post…

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29
MetricAdvanced AdsAPPRL
Active installs 100K+ <10
Downloads (30 days) 50.2K 51
Download trend +159.2% -12.1%
Rating 4.9/5 —
Reviews 1,463 0
Health score 85/100 29/100
Last updated 5 days ago 9 years ago
Tested up to WP 7.1.3 —
Support resolved 29% —
Requires PHP 7.4+ Any
First released Jun 2014 Sep 2017

Daily downloads, last 90 days

Advanced AdsAPPRL

5.2K10.3K15.5KJul 22Sep 4Oct 19

Choose Advanced Ads if…

You care most about active installs, downloads (30 days) and download trend.

  • Proven at scale on 100K+ active sites
  • Loved by users — 4.9/5 from 1,463 reviews
  • Actively developed — last update 5 days ago
  • Tested with the latest WordPress (7.1)
  • Momentum — downloads up 159.2% vs the previous 30 days
  • Slow support — only 29% of recent threads resolved
Full Advanced Ads report →

Choose APPRL if…

You prefer its feature set and workflow — it holds its own on the fundamentals.

  • Small user base (<10 active installs)
  • Very few reviews so far
  • No update in 9 years
Full APPRL report →

Both compete in: affiliate

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FAQ

Advanced Ads vs APPRL: quick answers

Straight answers, pulled from live WordPress.org data.

Live data from WordPress.org · checked Oct 20, 2026

Which is better, Advanced Ads or APPRL?

Advanced Ads comes out ahead, winning 6 of 6 head-to-head checks against APPRL. Choose Advanced Ads if you care most about active installs, downloads (30 days) and download trend.

Is Advanced Ads more popular than APPRL?

Advanced Ads is the more popular of the two with 100K+ active installs, compared with <10 for APPRL.

Can I use Advanced Ads and APPRL together?

Both plugins cover affiliate, so most sites only need one. Running two plugins that do the same job can cause conflicts and slow your site down — pick the one that fits best and remove the other.

Are Advanced Ads and APPRL free?

Yes. Both are free to download from the official WordPress.org plugin directory. Either may also offer paid upgrades from its developer.

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