Head-to-head · October 2026
Ad Inserter vs WP Footer Ad
Ad Inserter comes out ahead, winning 7 of 7 head-to-head checks against WP Footer Ad.
Ad Inserter – Ad Manager & AdSense Ads
Ad management plugin with many advanced advertising features to insert ad codes at optimal positions.
WP Footer Ad
Wp Footer Ad adds a banner in the footer of your blog. All users who visit your blog will see a clickable…
| Metric | Ad Inserter | WP Footer Ad |
|---|---|---|
| Active installs | 300K+ | 10+ |
| Downloads (30 days) | 148.3K | 72 |
| Download trend | +212.9% | -1.4% |
| Rating | 4.9/5 | — |
| Reviews | 2,431 | 0 |
| Health score | 92/100 | 23/100 |
| Last updated | 3 weeks ago | 17 years ago |
| Tested up to | WP 7.0.7 | WP 2.9.2 |
| Support resolved | 100% | — |
| Requires PHP | 7.4+ | Any |
| First released | Nov 2010 | Jan 2010 |
Daily downloads, last 90 days
Ad InserterWP Footer Ad
Choose Ad Inserter if…
You care most about active installs, downloads (30 days) and download trend.
- Proven at scale on 300K+ active sites
- Loved by users — 4.9/5 from 2,431 reviews
- Actively developed — last update 3 weeks ago
- Momentum — downloads up 212.9% vs the previous 30 days
Choose WP Footer Ad if…
You prefer its feature set and workflow — it holds its own on the fundamentals.
- Small user base (10+ active installs)
- Very few reviews so far
- No update in 16 years
- Only tested up to WordPress 2.9 (latest is 7.1)
Both compete in: ads
FAQ
Ad Inserter vs WP Footer Ad: quick answers
Straight answers, pulled from live WordPress.org data.
Live data from WordPress.org · checked Oct 16, 2026
Which is better, Ad Inserter or WP Footer Ad?
Ad Inserter comes out ahead, winning 7 of 7 head-to-head checks against WP Footer Ad. Choose Ad Inserter if you care most about active installs, downloads (30 days) and download trend.
Is Ad Inserter more popular than WP Footer Ad?
Ad Inserter is the more popular of the two with 300K+ active installs, compared with 10+ for WP Footer Ad.
Can I use Ad Inserter and WP Footer Ad together?
Both plugins cover ads, so most sites only need one. Running two plugins that do the same job can cause conflicts and slow your site down — pick the one that fits best and remove the other.
Are Ad Inserter and WP Footer Ad free?
Yes. Both are free to download from the official WordPress.org plugin directory. Either may also offer paid upgrades from its developer.
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