Head-to-head · September 2026
Ad Inserter vs SORTD
Ad Inserter comes out ahead, winning 7 of 7 head-to-head checks against SORTD.
Ad Inserter – Ad Manager & AdSense Ads
Ad management plugin with many advanced advertising features to insert ad codes at optimal positions.
SORTD
Developing PWA & AMP presents a lot of challenges for publishers and developers around the globe. To conquer…
| Metric | Ad Inserter | SORTD |
|---|---|---|
| Active installs | 300K+ | 40+ |
| Downloads (30 days) | 129.7K | 95 |
| Download trend | +85.3% | +37.7% |
| Rating | 4.9/5 | 3.8/5 |
| Reviews | 2,430 | 11 |
| Health score | 92/100 | 59/100 |
| Last updated | 1 week ago | 4 months ago |
| Tested up to | WP 7.0.6 | WP 7.0.6 |
| Support resolved | 100% | — |
| Requires PHP | 7.4+ | 5.6+ |
| First released | Nov 2010 | Nov 2021 |
Daily downloads, last 90 days
Ad InserterSORTD
Choose Ad Inserter if…
You care most about active installs, downloads (30 days) and download trend.
- Proven at scale on 300K+ active sites
- Loved by users — 4.9/5 from 2,430 reviews
- Actively developed — last update 1 week ago
- Momentum — downloads up 85.3% vs the previous 30 days
Choose SORTD if…
You prefer its feature set and workflow — it holds its own on the fundamentals.
- Small user base (40+ active installs)
Both compete in: amp
FAQ
Ad Inserter vs SORTD: quick answers
Straight answers, pulled from live WordPress.org data.
Live data from WordPress.org · checked Sep 30, 2026
Which is better, Ad Inserter or SORTD?
Ad Inserter comes out ahead, winning 7 of 7 head-to-head checks against SORTD. Choose Ad Inserter if you care most about active installs, downloads (30 days) and download trend.
Is Ad Inserter more popular than SORTD?
Ad Inserter is the more popular of the two with 300K+ active installs, compared with 40+ for SORTD.
Can I use Ad Inserter and SORTD together?
Both plugins cover amp, so most sites only need one. Running two plugins that do the same job can cause conflicts and slow your site down — pick the one that fits best and remove the other.
Are Ad Inserter and SORTD free?
Yes. Both are free to download from the official WordPress.org plugin directory. Either may also offer paid upgrades from its developer.
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