# Universal Analytics

> Universal Analytics has 50+ active installs, a 3/5 rating from 2 reviews and 84 downloads in the last 30 days. Health score 26/100, keyword rankings, version adoption and the best alternatives.

**Verdict: Consider an alternative.** Universal Analytics shows warning signs in 2026 — compare the alternatives below before installing. It runs on 50+ sites, is rated 3/5 and was last updated 11 years ago, and scores 26/100 on our health check.

**With Google’s Universal Analytics officialy out of beta, there is no better time to start using Universal Analytics. This plugin provides a simple method for you to add the analytics snippet to your website. All you…**

## Key facts

- **Overall rank:** —
- **Active installs:** 50+
- **Total downloads:** 5,443
- **Downloads (30 days):** 84 (+44.8% vs previous 30 days)
- **Rating:** 3/5 from 2 reviews
- **Health score:** 26/100 (At risk)
- **Version:** 1.3.2
- **Last updated:** Feb 8, 2016
- **Tested up to:** WordPress 4.4.34
- **Requires:** WordPress 3.0+
- **Support resolved:** 0 of 0 threads (last 2 months)
- **Developer:** Cullen Whitmore (https://pageforge.pro/directory/authors/cwhitmore/)
- **WordPress.org:** https://wordpress.org/plugins/universal-analytics/

## Category rankings

| Category | Rank | Plugins |
|---|---|---|
| [analytics](https://pageforge.pro/directory/plugins/tag/analytics/) | >100 | 1,127 |
| [google](https://pageforge.pro/directory/plugins/tag/google/) | >100 | 600 |
| [javascript](https://pageforge.pro/directory/plugins/tag/javascript/) | #92 | 275 |
| [tracking](https://pageforge.pro/directory/plugins/tag/tracking/) | >100 | 457 |
| [universal](https://pageforge.pro/directory/plugins/tag/universal/) | #3 | 4 |

## WordPress.org search positions

| Keyword | Position | Results |
|---|---|---|
| analytics | >100 | 7,927 |
| google | >100 | 10,000 |
| javascript | >100 | 10,000 |
| tracking | >100 | 10,000 |
| universal | >100 | 961 |

## Version adoption

- 1.3: 81.4%
- 1.2: 18.6%

## Alternatives

| # | Name | Active installs | Rating | Updated | Health |
|---|---|---|---|---|---|
| 1 | [Site Kit by Google – Analytics, Search Console, AdSense, Speed](https://pageforge.pro/directory/plugins/google-site-kit/) | 5M+ | 4.2/5 (1,012) | Oct 5, 2026 | 92/100 |
| 2 | [MonsterInsights – Google Analytics Dashboard for WordPress (Website Stats Made Easy)](https://pageforge.pro/directory/plugins/google-analytics-for-wordpress/) | 2M+ | 4.5/5 (3,155) | Sep 16, 2026 | 97/100 |
| 3 | [WP Statistics – Simple, privacy-friendly Google Analytics alternative](https://pageforge.pro/directory/plugins/wp-statistics/) | 500K+ | 4.1/5 (759) | Oct 12, 2026 | 87/100 |
| 4 | [GA Google Analytics – Connect Google Analytics to WordPress](https://pageforge.pro/directory/plugins/ga-google-analytics/) | 400K+ | 4.9/5 (158) | Aug 10, 2026 | 89/100 |
| 5 | [ExactMetrics – Google Analytics Dashboard for WordPress (Website Stats Plugin)](https://pageforge.pro/directory/plugins/google-analytics-dashboard-for-wp/) | 300K+ | 2.5/5 (1,546) | Sep 16, 2026 | 85/100 |
| 6 | [Head, Footer and Post Injections](https://pageforge.pro/directory/plugins/header-footer/) | 200K+ | 4.9/5 (735) | Mar 28, 2026 | 53/100 |
| 7 | [HubSpot All-In-One Marketing – Forms, Popups, Live Chat](https://pageforge.pro/directory/plugins/leadin/) | 200K+ | 4.3/5 (207) | Sep 16, 2026 | 81/100 |
| 8 | [Burst Statistics – Simple WordPress Analytics (Google Analytics Alternative)](https://pageforge.pro/directory/plugins/burst-statistics/) | 200K+ | 4.9/5 (186) | Sep 28, 2026 | 94/100 |
| 9 | [UserFeedback – Create Interactive Feedback Form, User Surveys, and Polls in Seconds](https://pageforge.pro/directory/plugins/userfeedback-lite/) | 200K+ | 4.8/5 (308) | Sep 16, 2026 | 86/100 |
| 10 | [Post Views Counter](https://pageforge.pro/directory/plugins/post-views-counter/) | 100K+ | 4.9/5 (1,233) | Oct 8, 2026 | 81/100 |

## Frequently asked questions

### Is Universal Analytics free?
Yes. Universal Analytics is free to download and use from the official WordPress.org plugin directory.

### Is Universal Analytics safe to use in 2026?
Universal Analytics shows warning signs in 2026 — compare the alternatives below before installing. It runs on 50+ sites, is rated 3/5 and was last updated 11 years ago, and scores 26/100 on our health check.

### How many websites use Universal Analytics?
Universal Analytics is active on 50+ WordPress websites and has been downloaded 5,443 times since it launched in May 2014. It was downloaded 84 times in the last 30 days.

### Does Universal Analytics work with WordPress 7.1?
Universal Analytics is officially tested up to WordPress 4.4.34, while the latest release is 7.1.3. It may still work, but try it on a staging site first.

### When was Universal Analytics last updated?
The latest version, 1.3.2, was released on February 8, 2016 (11 years ago).

### Who makes Universal Analytics?
Universal Analytics is developed and maintained by Cullen Whitmore.

### What are the best alternatives to Universal Analytics?
The most popular alternatives to Universal Analytics are Site Kit by Google (5M+ installs), MonsterInsights (2M+ installs) and WP Statistics (500K+ installs).


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Source: live WordPress.org data · HTML version: https://pageforge.pro/directory/plugins/universal-analytics/ · Generated 2026-10-14 03:15 UTC by PageForge