# Unless

> Unless has 50+ active installs, a 5/5 rating from 2 reviews and 143 downloads in the last 30 days. Health score 32/100, keyword rankings, version adoption and the best alternatives.

**Verdict: Consider an alternative.** Unless shows warning signs in 2026 — compare the alternatives below before installing. It runs on 50+ sites, is rated 5/5 and was last updated 4 years ago, and scores 32/100 on our health check.

**Unless is a UX optimization engine. It lets you segment website visitors into audiences, show tailored versions of your web pages to each of those audiences (content, add-on components or inline features), and…**

## Key facts

- **Overall rank:** —
- **Active installs:** 50+
- **Total downloads:** 12,851
- **Downloads (30 days):** 143 (+104.3% vs previous 30 days)
- **Rating:** 5/5 from 2 reviews
- **Health score:** 32/100 (At risk)
- **Version:** 3.0.1
- **Last updated:** Dec 13, 2022
- **Tested up to:** WordPress 6.1.14
- **Requires:** WordPress 3.0.1+
- **Support resolved:** 0 of 0 threads (last 2 months)
- **Developer:** centrical (https://pageforge.pro/directory/authors/centrical/)
- **WordPress.org:** https://wordpress.org/plugins/instant/

## Category rankings

| Category | Rank | Plugins |
|---|---|---|
| [conversion rate optimization](https://pageforge.pro/directory/plugins/tag/conversion-rate-optimization/) | #4 | 11 |
| [CRO](https://pageforge.pro/directory/plugins/tag/cro/) | #5 | 24 |
| [optimization](https://pageforge.pro/directory/plugins/tag/optimization/) | #79 | 375 |
| [personalization](https://pageforge.pro/directory/plugins/tag/personalization/) | #12 | 83 |
| [ux](https://pageforge.pro/directory/plugins/tag/ux/) | #17 | 47 |

## WordPress.org search positions

| Keyword | Position | Results |
|---|---|---|
| conversion rate optimization | >100 | 538 |
| CRO | #44 | 62 |
| optimization | >100 | 5,311 |
| personalization | >100 | 435 |
| ux | >100 | 2,439 |

## Version adoption

- 3.0: 100%

## Alternatives

| # | Name | Active installs | Rating | Updated | Health |
|---|---|---|---|---|---|
| 1 | [Lucky Orange](https://pageforge.pro/directory/plugins/lucky-orange/) | 2K+ | 4.3/5 (24) | Aug 18, 2026 | 81/100 |
| 2 | [Popup and Widget Builder: Lead Capture, Exit Intent, Forms, Quizzes, Gamification](https://pageforge.pro/directory/plugins/poper/) | 200+ | 5/5 (7) | Aug 6, 2026 | 72/100 |
| 3 | [Insiteful — Form Abandonment Tracking, Partial Entries, Save & Continue Later](https://pageforge.pro/directory/plugins/insiteful/) | 70+ | 4/5 (4) | Dec 4, 2024 | 32/100 |
| 5 | [ABtesting.ai – Landing Page Optimization](https://pageforge.pro/directory/plugins/abtesting-ai/) | 20+ | 4/5 (4) | Jun 14, 2021 | 28/100 |
| 6 | [Webyn](https://pageforge.pro/directory/plugins/webyn/) | 10+ | — | Oct 13, 2023 | 23/100 |
| 7 | [Exit Intent Popups & Promo Bars by MaxTraffic](https://pageforge.pro/directory/plugins/exit-intent-pop-ups-by-maxtraffic/) | 10+ | 5/5 (2) | Dec 14, 2017 | 30/100 |
| 8 | [BrokeBot](https://pageforge.pro/directory/plugins/brokebot/) | <10 | — | Oct 25, 2019 | 21/100 |
| 9 | [ConvBoost Exit Rescue](https://pageforge.pro/directory/plugins/convboost-exit-rescue/) | <10 | — | Feb 19, 2026 | 36/100 |
| 10 | [CROLabs – AI Conversion Rate Optimization, A/B Testing & Personalization](https://pageforge.pro/directory/plugins/crolabs/) | <10 | — | Aug 10, 2026 | 48/100 |
| 11 | [Mimetic – Conversion Rate Optimization](https://pageforge.pro/directory/plugins/mimetic/) | <10 | — | Jul 11, 2026 | 55/100 |

## Frequently asked questions

### Is Unless free?
Yes. Unless is free to download and use from the official WordPress.org plugin directory.

### Is Unless safe to use in 2026?
Unless shows warning signs in 2026 — compare the alternatives below before installing. It runs on 50+ sites, is rated 5/5 and was last updated 4 years ago, and scores 32/100 on our health check.

### How many websites use Unless?
Unless is active on 50+ WordPress websites and has been downloaded 12,851 times since it launched in May 2017. It was downloaded 143 times in the last 30 days.

### Does Unless work with WordPress 7.1?
Unless is officially tested up to WordPress 6.1.14, while the latest release is 7.1.2. It may still work, but try it on a staging site first.

### When was Unless last updated?
The latest version, 3.0.1, was released on December 13, 2022 (4 years ago).

### Who makes Unless?
Unless is developed and maintained by centrical.

### What are the best alternatives to Unless?
The most popular alternatives to Unless are Lucky Orange (2K+ installs), Popup and Widget Builder: L… (200+ installs) and Insiteful (70+ installs).


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Source: live WordPress.org data · HTML version: https://pageforge.pro/directory/plugins/instant/ · Generated 2026-09-28 20:52 UTC by PageForge