# GTM4WP – A Google Tag Manager (GTM) plugin for WordPress

> GTM4WP has 700K+ active installs, a 4.5/5 rating from 155 reviews and 929.6K downloads in the last 30 days. Health score 91/100, keyword rankings, version adoption and the best alternatives.

**Verdict: Safe pick.** Yes — GTM4WP is a safe, well-maintained plugin to use in 2026. It runs on 700K+ sites, is rated 4.5/5 and was last updated 4 days ago, and scores 91/100 on our health check.

**Advanced tag management for WordPress with Google Tag Manager**

## Key facts

- **Overall rank:** #82 of 69,592 plugins
- **Active installs:** 700K+
- **Total downloads:** 15,869,245
- **Downloads (30 days):** 929,568 (+90% vs previous 30 days)
- **Rating:** 4.5/5 from 155 reviews
- **Health score:** 91/100 (Excellent)
- **Version:** 2.0.3
- **Last updated:** Sep 24, 2026
- **Tested up to:** WordPress 7.1.2
- **Requires:** WordPress 6.3+, PHP 8.0+
- **Support resolved:** 9 of 14 threads (last 2 months)
- **Developer:** Thomas Geiger (https://pageforge.pro/directory/authors/duracelltomi/)
- **WordPress.org:** https://wordpress.org/plugins/duracelltomi-google-tag-manager/

## Category rankings

| Category | Rank | Plugins |
|---|---|---|
| [google ads](https://pageforge.pro/directory/plugins/tag/google-ads/) | #1 | 67 |
| [google analytics](https://pageforge.pro/directory/plugins/tag/google-analytics/) | #2 | 239 |
| [google tag manager](https://pageforge.pro/directory/plugins/tag/google-tag-manager/) | #1 | 75 |
| [gtm](https://pageforge.pro/directory/plugins/tag/gtm/) | #1 | 39 |
| [tag manager](https://pageforge.pro/directory/plugins/tag/tag-manager/) | #1 | 24 |

## WordPress.org search positions

| Keyword | Position | Results |
|---|---|---|
| google ads | #3 | 1,384 |
| google analytics | #6 | 3,748 |
| google tag manager | #2 | 1,588 |
| gtm | #1 | 342 |
| tag manager | #1 | 2,746 |

## Version adoption

- 1.22: 40.7%
- 2.0: 36.4%
- 1.20: 9.1%
- Other: 13.8%

## Alternatives

| # | Name | Active installs | Rating | Updated | Health |
|---|---|---|---|---|---|
| 2 | [Pixel Manager for WooCommerce – Conversion Tracking, Google Ads, GA4, TikTok, Dynamic Remarketing](https://pageforge.pro/directory/plugins/woocommerce-google-adwords-conversion-tracking-tag/) | 40K+ | 4.9/5 (398) | Sep 23, 2026 | 90/100 |
| 3 | [Conversios – GA4, Google Ads & Meta Conversion Tracking with Product Feed for WooCommerce](https://pageforge.pro/directory/plugins/enhanced-e-commerce-for-woocommerce-store/) | 10K+ | 4.3/5 (206) | Sep 25, 2026 | 86/100 |
| 4 | [CallTrackingMetrics](https://pageforge.pro/directory/plugins/call-tracking-metrics/) | 3K+ | 4/5 (4) | Jul 20, 2026 | 66/100 |
| 5 | [Tracking and Consent Manager – WP Full Picture](https://pageforge.pro/directory/plugins/full-picture-analytics-cookie-notice/) | 3K+ | 5/5 (21) | Sep 22, 2026 | 92/100 |
| 6 | [Ads.txt File Manager By Magicbid](https://pageforge.pro/directory/plugins/ads-txt-by-magicbid/) | 2K+ | 5/5 (4) | Aug 3, 2026 | 69/100 |
| 7 | [Dynamic Remarketing for Google Ads and WooCommerce](https://pageforge.pro/directory/plugins/woocommerce-google-dynamic-retargeting-tag/) | 1K+ | 4.6/5 (32) | Sep 23, 2025 | 45/100 |
| 8 | [Wp Tracking Codes](https://pageforge.pro/directory/plugins/wp-tracking-codes/) | 900+ | 5/5 (4) | Jul 30, 2026 | 68/100 |
| 9 | [ArrayCodes Datalayer for WooCommerce FREE](https://pageforge.pro/directory/plugins/datalayer-for-ecommerce-free/) | 700+ | — | Sep 11, 2026 | 70/100 |
| 10 | [Consent Mode Banner](https://pageforge.pro/directory/plugins/gtm-consent-mode-banner/) | 400+ | 3.3/5 (4) | Dec 2, 2025 | 44/100 |
| 11 | [LeadSource – UTM Tracking & Lead Source Attribution for Forms](https://pageforge.pro/directory/plugins/leadsource/) | 100+ | 5/5 (2) | Aug 20, 2026 | 75/100 |

## Frequently asked questions

### Is GTM4WP free?
Yes. GTM4WP is free to download and use from the official WordPress.org plugin directory.

### Is GTM4WP safe to use in 2026?
Yes — GTM4WP is a safe, well-maintained plugin to use in 2026. It runs on 700K+ sites, is rated 4.5/5 and was last updated 4 days ago, and scores 91/100 on our health check.

### How many websites use GTM4WP?
GTM4WP is active on 700K+ WordPress websites and has been downloaded 15,869,245 times since it launched in September 2013. It was downloaded 929,568 times in the last 30 days.

### Does GTM4WP work with WordPress 7.1?
Yes. The developer has tested GTM4WP up to WordPress 7.1.2, the latest release. It requires WordPress 6.3 or newer.

### What PHP version does GTM4WP need?
GTM4WP requires PHP 8.0 or higher. Most hosts run PHP 8.x today, so it works on any modern WordPress hosting.

### When was GTM4WP last updated?
The latest version, 2.0.3, was released on September 24, 2026 (4 days ago).

### Who makes GTM4WP?
GTM4WP is developed and maintained by Thomas Geiger.

### What are the best alternatives to GTM4WP?
The most popular alternatives to GTM4WP are Pixel Manager for WooCommer… (40K+ installs), Conversios (10K+ installs) and CallTrackingMetrics (3K+ installs).


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Source: live WordPress.org data · HTML version: https://pageforge.pro/directory/plugins/duracelltomi-google-tag-manager/ · Generated 2026-09-27 20:00 UTC by PageForge