# Kawuda UTM source tracker vs Track, Analyze & Optimize…

> Kawuda UTM source tracker vs Track, Analyze & Optimize… compared on installs, downloads, ratings, updates, compatibility and support. Track, Analyze & Optimize b… comes out ahead, winning 7 of 7 head-to-head checks against Kawuda UTM source tracker.

**Track, Analyze & Optimize b… comes out ahead, winning 7 of 7 head-to-head checks against Kawuda UTM source tracker.** Choose Track, Analyze & Optimize b… if you care most about active installs, downloads (30 days) and download trend.

| | Kawuda UTM source tracker | Track, Analyze & Optimize by WP Tao |
|---|---|---|
| Active installs | <10 | 600+ ✅ |
| Downloads (30 days) | 48 | 210 ✅ |
| Download trend | +11.6% | +55.6% ✅ |
| Rating | 5/5 | 4.9/5 |
| Reviews | 1 | 17 ✅ |
| Health score | 31/100 | 48/100 ✅ |
| Last updated | 2 years ago | 1 year ago ✅ |
| Tested up to | WP 6.7.10 | WP 6.8.11 ✅ |
| Support resolved | — | — |
| Requires PHP | Any | 5.3+ |
| First released | Oct 2021 | Nov 2015 |

## Frequently asked questions

### Which is better, Kawuda UTM source tracker or Track, Analyze & Optimize b…?
Track, Analyze & Optimize b… comes out ahead, winning 7 of 7 head-to-head checks against Kawuda UTM source tracker.  Choose Track, Analyze & Optimize b… if you care most about active installs, downloads (30 days) and download trend.

### Is Kawuda UTM source tracker more popular than Track, Analyze & Optimize b…?
Track, Analyze & Optimize b… is the more popular of the two with 600+ active installs, compared with <10 for Kawuda UTM source tracker.

### Can I use Kawuda UTM source tracker and Track, Analyze & Optimize b… together?
Both plugins cover analytic, so most sites only need one. Running two plugins that do the same job can cause conflicts and slow your site down — pick the one that fits best and remove the other.

### Are Kawuda UTM source tracker and Track, Analyze & Optimize b… free?
Yes. Both are free to download from the official WordPress.org plugin directory. Either may also offer paid upgrades from its developer.


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