# Site Kit by Google vs Universal Analytics

> Site Kit by Google vs Universal Analytics compared on installs, downloads, ratings, updates, compatibility and support. Site Kit by Google comes out ahead, winning 6 of 7 head-to-head checks against Universal Analytics.

**Site Kit by Google comes out ahead, winning 6 of 7 head-to-head checks against Universal Analytics.** Choose Site Kit by Google if you care most about active installs, downloads (30 days) and reviews. Choose Universal Analytics if you care most about download trend.

| | Site Kit by Google – Analytics, Search Console, AdSense, Speed | Universal Analytics |
|---|---|---|
| Active installs | 5M+ ✅ | 50+ |
| Downloads (30 days) | 6.2M ✅ | 82 |
| Download trend | +7.3% | +34.4% ✅ |
| Rating | 4.2/5 | 3/5 |
| Reviews | 1,012 ✅ | 2 |
| Health score | 92/100 ✅ | 26/100 |
| Last updated | 1 week ago ✅ | 11 years ago |
| Tested up to | WP 7.1.3 ✅ | WP 4.4.34 |
| Support resolved | 78% | — |
| Requires PHP | 7.4+ | Any |
| First released | Oct 2019 | May 2014 |

## Frequently asked questions

### Which is better, Site Kit by Google or Universal Analytics?
Site Kit by Google comes out ahead, winning 6 of 7 head-to-head checks against Universal Analytics. Choose Site Kit by Google if you care most about active installs, downloads (30 days) and reviews. Choose Universal Analytics if you care most about download trend.

### Is Site Kit by Google more popular than Universal Analytics?
Site Kit by Google is the more popular of the two with 5M+ active installs, compared with 50+ for Universal Analytics.

### Can I use Site Kit by Google and Universal Analytics together?
Both plugins cover analytics and google, so most sites only need one. Running two plugins that do the same job can cause conflicts and slow your site down — pick the one that fits best and remove the other.

### Are Site Kit by Google and Universal Analytics free?
Yes. Both are free to download from the official WordPress.org plugin directory. Either may also offer paid upgrades from its developer.


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Source: live WordPress.org data · HTML version: https://pageforge.pro/directory/compare/google-site-kit-vs-universal-analytics/ · Generated 2026-10-13 23:33 UTC by PageForge