# Site Kit by Google vs Analytics for WordPress

> Site Kit by Google vs Analytics for WordPress compared on installs, downloads, ratings, updates, compatibility and support. Site Kit by Google comes out ahead, winning 6 of 8 head-to-head checks against Analytics for WordPress.

**Site Kit by Google comes out ahead, winning 6 of 8 head-to-head checks against Analytics for WordPress.** Choose Site Kit by Google if you care most about active installs, downloads (30 days) and reviews. Choose Analytics for WordPress if you care most about download trend and rating.

| | Site Kit by Google – Analytics, Search Console, AdSense, Speed | Analytics for WordPress — by Segment |
|---|---|---|
| Active installs | 5M+ ✅ | 300+ |
| Downloads (30 days) | 6.3M ✅ | 106 |
| Download trend | -19.4% | +16.5% ✅ |
| Rating | 4.2/5 | 4.3/5 ✅ |
| Reviews | 1,012 ✅ | 6 |
| Health score | 92/100 ✅ | 35/100 |
| Last updated | 4 days ago ✅ | 11 years ago |
| Tested up to | WP 7.1.3 ✅ | WP 4.0.38 |
| Support resolved | 80% | — |
| Requires PHP | 7.4+ | Any |
| First released | Oct 2019 | Feb 2013 |

## Frequently asked questions

### Which is better, Site Kit by Google or Analytics for WordPress?
Site Kit by Google comes out ahead, winning 6 of 8 head-to-head checks against Analytics for WordPress. Choose Site Kit by Google if you care most about active installs, downloads (30 days) and reviews. Choose Analytics for WordPress if you care most about download trend and rating.

### Is Site Kit by Google more popular than Analytics for WordPress?
Site Kit by Google is the more popular of the two with 5M+ active installs, compared with 300+ for Analytics for WordPress.

### Can I use Site Kit by Google and Analytics for WordPress together?
Both plugins cover analytics, so most sites only need one. Running two plugins that do the same job can cause conflicts and slow your site down — pick the one that fits best and remove the other.

### Are Site Kit by Google and Analytics for WordPress free?
Yes. Both are free to download from the official WordPress.org plugin directory. Either may also offer paid upgrades from its developer.


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Source: live WordPress.org data · HTML version: https://pageforge.pro/directory/compare/google-site-kit-vs-segmentio/ · Generated 2026-10-09 12:24 UTC by PageForge