# Site Kit by Google vs ROI Master

> Site Kit by Google vs ROI Master compared on installs, downloads, ratings, updates, compatibility and support. Site Kit by Google comes out ahead, winning 6 of 7 head-to-head checks against ROI Master.

**Site Kit by Google comes out ahead, winning 6 of 7 head-to-head checks against ROI Master.** Choose Site Kit by Google if you care most about active installs, downloads (30 days) and reviews. Choose ROI Master if you care most about download trend.

| | Site Kit by Google – Analytics, Search Console, AdSense, Speed | ROI Master |
|---|---|---|
| Active installs | 5M+ ✅ | <10 |
| Downloads (30 days) | 6.1M ✅ | 42 |
| Download trend | +5.2% | +44.8% ✅ |
| Rating | 4.2/5 | — |
| Reviews | 1,012 ✅ | 0 |
| Health score | 92/100 ✅ | 24/100 |
| Last updated | 2 weeks ago ✅ | 2 years ago |
| Tested up to | WP 7.1.3 ✅ | WP 6.7.10 |
| Support resolved | 78% | — |
| Requires PHP | 7.4+ | 7.2+ |
| First released | Oct 2019 | Feb 2025 |

## Frequently asked questions

### Which is better, Site Kit by Google or ROI Master?
Site Kit by Google comes out ahead, winning 6 of 7 head-to-head checks against ROI Master. Choose Site Kit by Google if you care most about active installs, downloads (30 days) and reviews. Choose ROI Master if you care most about download trend.

### Is Site Kit by Google more popular than ROI Master?
Site Kit by Google is the more popular of the two with 5M+ active installs, compared with <10 for ROI Master.

### Can I use Site Kit by Google and ROI Master together?
Both plugins cover analytics, so most sites only need one. Running two plugins that do the same job can cause conflicts and slow your site down — pick the one that fits best and remove the other.

### Are Site Kit by Google and ROI Master free?
Yes. Both are free to download from the official WordPress.org plugin directory. Either may also offer paid upgrades from its developer.


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Source: live WordPress.org data · HTML version: https://pageforge.pro/directory/compare/google-site-kit-vs-roi-master/ · Generated 2026-10-18 06:56 UTC by PageForge