# MonsterInsights vs Universal Analytics

> MonsterInsights vs Universal Analytics compared on installs, downloads, ratings, updates, compatibility and support. MonsterInsights comes out ahead, winning 6 of 7 head-to-head checks against Universal Analytics.

**MonsterInsights comes out ahead, winning 6 of 7 head-to-head checks against Universal Analytics.** Choose MonsterInsights if you care most about active installs, downloads (30 days) and reviews. Choose Universal Analytics if you care most about download trend.

| | MonsterInsights – Google Analytics Dashboard for WordPress (Website Stats Made Easy) | Universal Analytics |
|---|---|---|
| Active installs | 2M+ ✅ | 50+ |
| Downloads (30 days) | 2.5M ✅ | 86 |
| Download trend | -41.7% | +48.3% ✅ |
| Rating | 4.5/5 | 3/5 |
| Reviews | 3,155 ✅ | 2 |
| Health score | 97/100 ✅ | 26/100 |
| Last updated | 4 weeks ago ✅ | 11 years ago |
| Tested up to | WP 7.1.3 ✅ | WP 4.4.34 |
| Support resolved | 100% | — |
| Requires PHP | 7.2+ | Any |
| First released | Sep 2007 | May 2014 |

## Frequently asked questions

### Which is better, MonsterInsights or Universal Analytics?
MonsterInsights comes out ahead, winning 6 of 7 head-to-head checks against Universal Analytics. Choose MonsterInsights if you care most about active installs, downloads (30 days) and reviews. Choose Universal Analytics if you care most about download trend.

### Is MonsterInsights more popular than Universal Analytics?
MonsterInsights is the more popular of the two with 2M+ active installs, compared with 50+ for Universal Analytics.

### Can I use MonsterInsights and Universal Analytics together?
Both plugins cover analytics, so most sites only need one. Running two plugins that do the same job can cause conflicts and slow your site down — pick the one that fits best and remove the other.

### Are MonsterInsights and Universal Analytics free?
Yes. Both are free to download from the official WordPress.org plugin directory. Either may also offer paid upgrades from its developer.


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Source: live WordPress.org data · HTML version: https://pageforge.pro/directory/compare/google-analytics-for-wordpress-vs-universal-analytics/ · Generated 2026-10-12 14:21 UTC by PageForge