# GA Google Analytics vs Tail DMP

> GA Google Analytics vs Tail DMP compared on installs, downloads, ratings, updates, compatibility and support. GA Google Analytics comes out ahead, winning 6 of 7 head-to-head checks against Tail DMP.

**GA Google Analytics comes out ahead, winning 6 of 7 head-to-head checks against Tail DMP.** Choose GA Google Analytics if you care most about active installs, downloads (30 days) and reviews. Choose Tail DMP if you care most about download trend.

| | GA Google Analytics – Connect Google Analytics to WordPress | Tail DMP |
|---|---|---|
| Active installs | 400K+ ✅ | 20+ |
| Downloads (30 days) | 44.8K ✅ | 79 |
| Download trend | -78.7% | +51.9% ✅ |
| Rating | 4.9/5 | 5/5 |
| Reviews | 158 ✅ | 2 |
| Health score | 89/100 ✅ | 31/100 |
| Last updated | 2 months ago ✅ | 8 years ago |
| Tested up to | WP 7.1.3 ✅ | WP 5.0.30 |
| Support resolved | — | — |
| Requires PHP | 5.6.20+ | Any |
| First released | Nov 2012 | Mar 2013 |

## Frequently asked questions

### Which is better, GA Google Analytics or Tail DMP?
GA Google Analytics comes out ahead, winning 6 of 7 head-to-head checks against Tail DMP. Choose GA Google Analytics if you care most about active installs, downloads (30 days) and reviews. Choose Tail DMP if you care most about download trend.

### Is GA Google Analytics more popular than Tail DMP?
GA Google Analytics is the more popular of the two with 400K+ active installs, compared with 20+ for Tail DMP.

### Can I use GA Google Analytics and Tail DMP together?
Both plugins cover analytics and statistics, so most sites only need one. Running two plugins that do the same job can cause conflicts and slow your site down — pick the one that fits best and remove the other.

### Are GA Google Analytics and Tail DMP free?
Yes. Both are free to download from the official WordPress.org plugin directory. Either may also offer paid upgrades from its developer.


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Source: live WordPress.org data · HTML version: https://pageforge.pro/directory/compare/ga-google-analytics-vs-tailtarget/ · Generated 2026-10-10 12:38 UTC by PageForge