# Custom Link Shortener vs PrettyLinks

> Custom Link Shortener vs PrettyLinks compared on installs, downloads, ratings, updates, compatibility and support. PrettyLinks comes out ahead, winning 6 of 6 head-to-head checks against Custom Link Shortener.

**PrettyLinks comes out ahead, winning 6 of 6 head-to-head checks against Custom Link Shortener.** Choose PrettyLinks if you care most about active installs, downloads (30 days) and download trend.

| | Custom Link Shortener | PrettyLinks – Affiliate Link Management, URL Shortener, Link Cloaking, Tracking & Branded Short Links |
|---|---|---|
| Active installs | 10+ | 200K+ ✅ |
| Downloads (30 days) | 78 | 145.5K ✅ |
| Download trend | -46.9% | +273.7% ✅ |
| Rating | — | 4.8/5 |
| Reviews | 0 | 1,321 ✅ |
| Health score | 62/100 | 91/100 ✅ |
| Last updated | 2 months ago | 2 days ago ✅ |
| Tested up to | WP 7.1.3 | WP 7.1.3 |
| Support resolved | — | 70% |
| Requires PHP | 7.4+ | 7.4+ |
| First released | Jun 2025 | Mar 2009 |

## Frequently asked questions

### Which is better, Custom Link Shortener or PrettyLinks?
PrettyLinks comes out ahead, winning 6 of 6 head-to-head checks against Custom Link Shortener.  Choose PrettyLinks if you care most about active installs, downloads (30 days) and download trend.

### Is Custom Link Shortener more popular than PrettyLinks?
PrettyLinks is the more popular of the two with 200K+ active installs, compared with 10+ for Custom Link Shortener.

### Can I use Custom Link Shortener and PrettyLinks together?
Both plugins cover affiliate links and url shortener, so most sites only need one. Running two plugins that do the same job can cause conflicts and slow your site down — pick the one that fits best and remove the other.

### Are Custom Link Shortener and PrettyLinks free?
Yes. Both are free to download from the official WordPress.org plugin directory. Either may also offer paid upgrades from its developer.


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